ILES FORMULA is proud to be certified as a ‘Brand To Trust’ by Positive Luxury. The Butterfly Mark is an international accreditation that recognises the measurable impact and commitment to sustainability that we are making as a luxury brand.
Their commitment to all of their customers and planet are their main priorities. They made this commitment at inception to formulate high performance formulas for maximum impact on the hair, with minimal impact on the environment, and continue to improve their sustainability standards as technologies evolve.
Their guiding principles and the ways in which they give back, particularly within the Amazon Rainforest whose extraordinary diversity is key to the Iles Formula production process:
– 40 seedling trees are planted in the rainforest every month where many of their powerful ingredients are sourced directly from the forest floor.
– A further 8 small trees are nursed into maturing over the course of 3 years.
– Their raw, natural ingredients, and packaging, are sourced exclusively from suppliers who are committed to the permanent improvement of sustainability standards.
– Their collections are consciously designed and they observe sustainable development goals; ‘Minimalism meets Maximum Performance’ meaning they are driven by the integrity of our formulas that perform on all hair types, not on increasing turnover with endless newness and production.
– Their packaging is recyclable and free from microplastics.
– They are ISO 14001 certified.
– Their operations are conducted with integrity and honesty, with respect for the rights and interests of our teams and partners at heart.