Fresh retail opportunities that clients will love will make an easy sell for Summer and beyond.
Your clients trust you to transform their look and help keep their hair in optimal health. It’s trust that translates into loyalty (and profit), so why not deepen that relationship by championing the products you love and use with your clients. Lean into the products that you know will offer the top three reasons to buy for clients – utility (ideal for their hair type), opportunity (need it anyway), gifting (perfect for relative or friend).
Award winning hairdresser and Denman Creative Sharon Malcolm has great success with retail and says “The tools and the products we sell in the salon are an integral part of the service we offer to clients. It’s what we use on our own hair after all and it’s part of the home styling and aftercare advice we offer. We ONLY promote and sell the brands we believe in and our clients trust that.”
Sharon has great success with Denman’s Original Styler brushes plus the Thermoceramicradials and the much-loved paddle brushes. Denman offers counter displays and retail packs for salons interested in growing their bottom line. Retail packs of the iconic Denman D4 9 Row Original Styler are exclusively available for salon retail in three colours/prints – original black, pink/red logo print and NEW Blue Belle. Salons picking up a bundle can achieve up to 40% profit (inc VAT) per brush.
Sharon’s top tips for great salon retail
• Only sell what you believe in.
• Place the products and tools you use on the workstation and talk about them!
• Make sure everyone in the salon is knowledgeable and can show how the products and tools are used.
• Lean into the Christmas season each year and stock up!
Go to the Denman Brush website to explore Denman salon retail packs.