Ulta Beauty is partnering with Loop from TerraCycle to design circular packaging, combating the industry’s plastic waste problem.
The concept of ‘circular design’ means that products are created to be renewable, recyclable and biodegradable and do not include any plastic
The retailer will pilot a circular shopping experience as the exclusive beauty retailer for Loop, a reusable packaging pioneer. This relationship will fuel actionable improvements to packaging processes and begin to address the sizeable beauty-waste issue.
President of Ulta Beauty, Dave Kimbell, says the announcement: “marks a definitive milestone on our ongoing journey in this space and we look forward to further meeting guests needs this fall in-store and online.”
Ulta Beauty is also planning a ‘Made Without’ list which will tag products free of parabens, phthalates, and 25 other chemical categories.