The innovator in the barber industry is crossing over into music, integrating the unique sound of their clippers into a summer soundtrack created by legendary professionals.
STERLING, IL (August 1, 2023) – Did the inventors of the electric hair clipper just drop an album? Sounds like it. Wahl Clipper Corporation, a pioneer in the barber tool industry for over 100 years, dropped six new tracks as part of its new Icons of Wahl campaign.
At the heart of every barbershop is a musical backdrop that sets the tone for the space, the experiences, and the clients. The sound of their iconic clippers and trimmers has always been an omnipresent hum in the background of every haircut. In a bold creative move, Wahl blended these familiar sounds with music that resonates with modern professionals, giving birth to six fresh tracks, each seamlessly incorporating the distinctive sounds of a Wahl tool all while celebrating the unique identity and diversity of industry pros.
Every Wahl clipper has its own distinct vibration, tone, and pitch, creating a symphony of sound that is unmistakable to those who wield these legendary tools. Factor in the variable speeds, swappable blades, along with a variety of different cutting techniques, and you have a rich sonic palette of sounds that have become the hallmark of Wahl products.
The Icons of Wahl campaign showcases their line-up of headliner tools, Wahl’s most enduring products, each with its own unique legacy. These tools stand the test of time and have become the cornerstone for modern barbers and stylists. With Wahl’s clippers and trimmers in hand, these professionals elevate their artistry, producing exceptional results that leave a lasting impression on their clients.
The Icons of Wahl campaign features legendary professionals, including Rick Morin, Fernando Ibánez, Garland Fox, Kristi Faulkner, Nieves, and Arisa Thomas, each paired with the headlining Wahl tool that has played a pivotal role in shaping their careers. Wahl enlisted producer John Ferreria to craft original songs that merge the rhythms of their favorite tools with the genres that inspire them:
01. Rock the Look – Rick Morin feat. Wahl Senior® (80’s Rock)
02. Abracadabra – Kristi Faulkner feat. Wahl Magic Clip® (Electro Pop)
03. Style Standards – Garland Fox feat. Wahl Legend® (Jazz)
04. El Cabello – Fernando Ibánez feat. Wahl Super Taper® (Latin)
05. Fine Tune – Nieves feat. Detailer® Li (Alt Hip-Hop)
06. Fur Sure – Arisa Thomas feat. KM10® (Easy Pop)
Garrett McGuire, Wahl’s Global Brand Director, explained the thought process behind the inventive blending of tool vibrations with music, stating, “The buzz of Wahl tools has always been music to my ears, and I know barbers and stylists will immediately recognize each tool’s unique rhythm and vibration within these new songs. We are passionate about celebrating the essence of their craft in a way that resonates, with music being such a large part of the barbershop or salon experience, and feel inspired and energized in this industry they cherish.”
The Icons of Wahl campaign is a genre-blurring crossover for barber professionals and music enthusiasts alike, with custom music tracks available for download and sharing on various social media platforms.
As part of the campaign, the entire Icons of Wahl line, including the Senior, the Legend, the Magic Clip, the Super Taper, the KM10, and the Detailer Li, is now available for purchase at wahlpro.com.
The original Icons of Wahl songs can be enjoyed on YouTube, Facebook, Instagram, TikTok, and can be downloaded from wahlpro.com/icons.