Wella Company brands Wella Professionals and ghd have partnered with Victoria Beckham for her SS26 show at Paris Fashion Week to create the hair look of the season in partnership with lead hairstylist Anthony Turner.
Effortless, cool and feminine was the focus backstage, with an emphasis on strong and healthy hair. This season Victoria and Anthony opted for a smooth pulled-back low ponytail with a sleek and straight finish. The hair look took inspiration from the film the virgin suicides, and was simple and effortless.
Victoria Beckham’s SS26 show look was achieved using the groundbreaking new ghd Chronos max and the revolutionary Wella Professionals ULTIMATE REPAIR and ULTIMATE SMOOTH products. Wella’s ULTIMATE REPAIR products, now elevated with new premium packaging, prepared the hair, delivering fast***, inside-out repair that strengthens, smoothens, and restores shine to damaged hair. This innovative formula rebuilds bonds from within, replenishes the hair’s exterior, and provides up to 99% less breakage and 12x smoother results, making it the ultimate haircare partner for the runway.
The models’ finished looks were perfected with the newly launched ULTIMATE SMOOTH Miracle Oil Serum, which offers heat protection while nourishing hair in just 30 seconds. The result is irresistible smooth and healthy locks, with 96 hours frizz control to keep styles flawless for the show and beyond.
The ghd Chronos range of stylers & tongs & wands is the backstage essential at fashion week. To achieve the look for Victoria Beckham’s SS26 show, the team used the ghd Chronos Max – designed to deliver high-definition styles up to 3x faster¹ with up to 90% more shine². Engineered with ghd’s award-winning Chronos HD technology, the styler maintains the optimum 185°C temperature and delivers high-definition results that last 24 hours3, no matter your hair type.
With the ghd Chronos max, stylists save precious time backstage while creating flawless, mirror-like shine with no extreme heat damage⁴. The Chronos Max is perfect for transforming long, thick, and curly hair in just one stroke results that last all day⁵.
Victoria Beckham said, “For the SS26 collection, we wanted hair that was feminine yet simple, so Anthony created a sleek, low ponytail — powerful, polished, and effortless. We relied on Wella Professionals’ Ultimate Repair Range and the new Ultimate Smooth Miracle Oil Serum to infuse the hair with strength and shine. To finish, we used the new ghd Chronos Max for a smooth, shiny finish with no damage.
Lead hairstylist Anthony Turner said,
“I loved collaborating with Victoria Beckham to create the SS26 look, which perfectly captured the collection’s narrative. A sleek, low ponytail that felt strong, yet feminine. To prep the hair and ensure flawless results, we used Wella Professionals and the ghd Chronos Max—my go-to tools for delivering beautiful hair backstage in record time.”
Step-By-Step:
Follow Anthony’s step by step to creating the hair seen at Victoria Beckham SS26:
STEP 1
Apply ULTIMATE REPAIR Miracle Hair Rescue on damp hair.
STEP 2
Followed by ULTIMATE SMOOTH Miracle Oil Serum to the hair.
STEP 3
Next the hair was dried with the ghd helios.
STEP 4
Final step was using the ghd Chronos max to get that smooth and shiny finish to the pony, setting with Wella Professionals Perfect Setting spray.
* Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan – Feb 2024 across straightener brands
**Consumer testing, Jan’21. 86% of 142 consumers agreed their hair lasted 24 hours after styling.
***Vs. competitor styler working at 235°C.
† Technical test in a lab on brunette hair, measured vs. naturally dried hair.
††Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”).
†††Technical test in a lab on frizzy hair, vs. naturally dried hair
1Vs competitor curler set to 190°C. Lab test measuring time taken to form the same curl length (excluding max wand) 180-190°C for 26mm, 190°C for 32mm & conical. Lab test measuring time taken to form the same curl length
250% more shine vs naturally dried hair.
3 72% of 111 consumers agree: Gives ultra-fast curling/waving
4 Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
5 When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity