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Wella Professionals launches its search for the next GenNOW team

The Wella Professionals GenNOW team is recognised as one of the greatest up and coming talent teams in the hairdressing industry, and the search is now on for the new 2022/23 team.  

The search is on for 5 creative stylists who can demonstrate skills in a multitude of hair textures. Knowing the Wella product portfolio is crucial and being a key team player is a must. The opportunity is open to all stylists 18 years of age and over, with 3-8 years’ experience, based in the UK or Ireland. It’s not essential to be salon based; freelance hairdressers are welcome to apply, but a strong digital profile is a major advantage, with a passion for cutting, colouring and styling combined.  

The lucky chosen 5 stylists will embark on an incredible 12-month creative journey with four inspiring mentors who have been selected for their specific expertise. The mentoring team comprises Michael Gray who will be the digital mentor, Jordanna Cobella – the creative colour mentor, Syd Hayes who will focus on session styling, and education mentor, Nikki Clifford who will prepare them for educating the next generation of hairdressers. This incredible group will mentor the team to develop their skills, build their profile and share their invaluable experiences.  

Being part of GenNOW will open doors to a wide range of educational opportunities and on-stage platform work at some of the industry’s biggest events. With the opportunity to have bespoke sessions with the mentoring team, GenNOW is the perfect launch pad for any aspiring hairdresser.   

Mentor Jordanna Cobella believes this is a once in a lifetime opportunity. “GenNOW is the most incredible platform for any hairdresser who has 3-8 years’ experience, who are hungry to take their career to the next level. We’re going to have a great time getting creative and hopefully taking their skills to a whole new dimension. I am delighted to be one of the mentor’s and am excited to meet the new team and get started,” she said.  

Hopeful candidates can demonstrate their interest from 1st March 2022 via Instagram. They simply need to show examples of their work on Instagram (pictures or video in a carousel swipe post. NO stories please), adding some information about themself, their passions, and explain why they want to be on the GenNOW Team. They’ll need to use the hashtag #WellaGenNOW, tag @wellahairUKI Successful entries will then go through to the audition stage at the Wella studios, where they will be judged by the mentors. 

The entry deadline is 31st March 2022. 

For further information regarding the selection process please visit or email