When Bella Hadid took the Victoria’s Secret runway, her luminous blonde was impossible to miss — a look perfected by OLAPLEX Global Ambassador Jacob Schwartz, who first transformed Bella earlier this year.
This latest iteration, created ahead of the show, builds on the color he debuted in June. It’s a refined, subtly evolved blonde — richer at the roots, lighter through the ends — giving Bella’s hair depth, warmth, and that effortless runway polish.
“This wasn’t about reinventing her color – it was about refining it. We wanted to keep that sun-kissed tone from summer but give it a little more richness and polish for the runway – that early-2000s blonde energy with a modern twist. Think effortless, touchable color that feels expensive but still healthy. OLAPLEX gives me the freedom to chase that kind of tone without worrying about compromising the integrity of the hair.”– Jacob Schwartz, OLAPLEX Global Ambassador
To preserve Bella’s hair health throughout the process, Jacob relied exclusively on OLAPLEX’s bond-building systemfor strength, hydration, and shine:
- OLAPLEX No.1 Bond Multiplier – applied during the lightening process to rebuild and strengthen the hair’s internal bonds.
- OLAPLEX No.2 Bond Perfector – applied to her ends while the base processed for added repair and elasticity.
- OLAPLEX No.4 Fine Bond Maintenance Shampoo and the OLAPLEX Rich Hydration Mask (launched in September) – used post-color to deeply cleanse, hydrate, and enhance shine without weighing the hair down.
The result: a flawless, high-impact blonde that maintains integrity and softness — proof that OLAPLEX’s patented bond-building technology allows bold color transformations without compromise.