Collagen has become one of beauty’s biggest success stories. Once synonymous with skincare, it’s now at the heart of a wider conversation around healthy ageing and wellbeing. Increasingly, that conversation is extending to hair, with salons helping clients understand how nutrition and collagen can support stronger, healthier hair from within.
As more clients look for ways to maintain hair quality before concerns around thinning, breakage and changes in density become more noticeable, hairdressers are embracing a more preventative approach to hair health.
Jerome Wilson, Global Head of Education at GLOWWA, says “We’re definitely seeing more conversations around hair ageing in the salon. Clients are telling us their hair just doesn’t feel like it used to. It might not hold a style as well, it feels finer, looks flatter or seems to break more easily. Often, they’re surprised to learn that these changes can start much earlier than they expected.
As hairdressers, we’re in a really unique position to help clients understand what’s happening and reassure them that they don’t just have to accept it. Great hair doesn’t come from one product alone. It’s about looking at the bigger picture, and that includes supporting hair from the inside out as well as what we’re doing in the salon.”
According to GLOWWA Founder and nutritional therapist Suzanne Cooper, one of the biggest changes taking place beneath the surface is our body’s natural decline in collagen. “We all experience a natural collagen decline from our mid-20s onwards. We lose approximately 1% every year after we turn 25, and this percentage accelerates rapidly by the time we reach our 40s. By the age of 50, we’ve lost over 50% of our natural collagen.”
As collagen production naturally declines, many people begin noticing changes not only in their skin, but also in their hair, with strands becoming finer, weaker and less resilient over time. While these changes are often associated with ageing, they can also be influenced by stress, hormones, nutrition and overall wellbeing, reinforcing the importance of taking a holistic approach to hair health.
For salons, this presents an opportunity to broaden consultations beyond topical products alone, helping clients understand how supporting the body from within can complement professional services and homecare routines. To support this growing demand, GLOWWA offers both GLOWWA Collagen and the award-winning GLOWWA Collagen Creamer, giving salons two easy ways to introduce collagen as part of a preventative hair health routine.
Both formulations deliver 10,000mg of hydrolysed bioactive collagen peptides per daily serving and are clinically proven to help stimulate the body’s natural collagen production. Their ultra-low molecular weight of just 2kDa makes GLOWWA’s collagen peptides up to three times smaller than many standard hydrolysed collagen peptides, allowing them to be rapidly absorbed and available in the bloodstream in as little as one hour.
Sourced from grass-fed French cows in France, GLOWWA’s sustainably sourced bovine collagen is designed to support stronger, healthier-looking hair, while helping to slow age-related hair loss by supporting hair follicle stem cells. Alongside hair benefits, it also supports skin hydration and elasticity, helps reduce the appearance of fine lines and wrinkles, while contributing to digestive health, healthy joints, restful sleep and overall wellbeing.
Recently named Best Collagen 2026 by Harper’s Bazaar, GLOWWA Collagen Creamer has been developed to fit seamlessly into everyday routines. Simply stir two tablespoons into coffee, tea, matcha or smoothies for a daily collagen boost. For enhanced hair support, both products can also be used alongside GLOWWA’s multi-award-winning Hair Food supplements.
Jerome says this reflects a wider shift in the role of the modern hairdresser: “Hair consultations are becoming much more proactive than reactive. Instead of waiting until someone is worried about thinning or breakage, we’re having conversations much earlier about how they can maintain healthy, resilient hair over time. Clients want practical, evidence-led advice they can build into their everyday routine, and that’s where nutrition and collagen have become such valuable additions to the conversation.”
He adds: “The best salon results don’t start with the colour bowl, they start with healthy hair. The more we educate clients about what’s happening beneath the surface, the better equipped they are to protect the quality of their hair for years to come.”
Through its education programme, GLOWWA continues to equip hair professionals with the knowledge and confidence to have more meaningful conversations around nutrition, collagen and long-term hair health, helping salons support clients from the inside out while embracing a more preventative approach to healthy hair.
Exclusively stocked within salons and clinics, GLOWWA Collagen RRP starts from £34.99. To find out more, visit www.glowwa.com
Ready to become a GLOWWA certified stylist? Discover GLOWWA’s approved Hair Nutrition education and learn how to support healthier, stronger hair through inside-out consultations and wellness-led salon care: GLOWWA Education