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ALFAPARF Milano launches hunt for the Next Colour GenHAIRation

Do you slay with colour? Then showcase your flawless skills in the contest that will reward your creativity! ALFAPARF Milano is on a quest to uncover talent from all over the world in the Next Colour GenHAIRation contest. 

Taking part is simple – just mix your favourite nuances and create a brand-new colour. The best creations will compete in the Global Final in Italy, and the winning nuance will become an official colour of the brand. Turn your vision into a shade like no other! 

The winner of the contest will live a once-in-a-lifetime experience, with lots of ALFAPARF Milano prizes that celebrate the endless bond between beauty and colour: 

  • Official production of the winning nuance: become part of ALFAPARF Milano’s history and bring your colour to salons across the world. 
  • Participation in the 2023 Collection: learn the best tricks in the book, find out how a collection is made and be the first to enjoy the newest style and colour creations! 
  • Visibility on the brand’s socials: bring your talent under the spotlight…it’s time to let it shine! 

To be in the running, each participant must create a new, original nuance, colour a real strand of hair and send it along with the nuance recipe to the address provided once registered.  

An ALFAPARF Milano colourist from each country, will select 6 of the most exciting nuances submitted. The top 6 finalists from each country, will then take part in a local competition, showcasing their artistic talent with a wearable and contemporary technical -stylist creation that brings out the best of their new colour mix.  

The Global final will be held in Italy in 2023, where each country’s winner will go head-to-head (using the same model from their local heat), in the battle to be crowned overall winner of the Next Colour GenHAIRation contest! 

Register here and allow your talent to leave a mark in the history of ALFAPARF Milano. 

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