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ALFAPARF MILANO PROFESSIONAL EXPANDS AWARD-WINNING COLLECTION

Innovation Meets Haircare Excellence

Alfaparf Milano Professional, the renowned Italian brand known for pioneering innovative hair technologies, has launched Style&Care, an extension of its multi-award-winning Semi di Lino line. This versatile new range is designed for all hair types, offering styling enhancement, control, and protection for healthier, more radiant hair.

The Power of Technology: Four Signature Innovations

Style&Care incorporates four original technologies from the Semi di Lino care range that contribute to lasting hair health and beauty:

  • Urban Defence Pro: An anti-pollution shield providing total protection against environmental stressors.
  • Shine Fix Complex: Delivers 24-hour brightening power from roots to ends.
  • Color Fix Complex: Combines a UV filter and antioxidants to prolong color vibrancy.
  • Climate-Proof: Forms a protective barrier to maintain hydration despite humidity and temperature fluctuations.

Introducing Style Guard Technology: A New Era of Hair Protection

The Style&Care collection features a groundbreaking fifth technology:

  • Style Guard: A protective barrier that shields keratin from environmental stress, minimizing heat damage, humidity effects, and frizz.

This innovative solution uses 100% natural ingredients, including:

  • Polyporus umbellatus Mushroom Extract: Protects the hair fiber.
  • Hyaluronic Acid: Enhances hydration.
  • Fructose: Helps combat frizz for easier styling.

Scent of Joy: Boosting Mood While Caring for Hair

Beyond haircare benefits, Style&Care products feature Scent of Joy, a unique fragrance designed to promote positive emotions and a heightened sense of happiness during use.

Transform Your Style with Semi di Lino Style&Care

Experience the perfect combination of styling innovation and haircare expertise. Discover Alfaparf Milano Professional’s Style&Care line—crafted to help you achieve your most beautiful and authentic