Navigating the fine line between giving discounts to your clients and devaluing your services in the salon can be hard. Striking the right balance is something many struggle with. You want to reward loyal customers and attract new ones, but simultaneously, you don’t want to appear cheap or compromise on the value of your services.
SalonEVO spoke to Phil Collins of HairUncut to get his top tips!
Phil said: “As a salon owner, you are constantly faced with the decision of how to best incentivise your clients without devaluing your services. It can be a fine line to walk, but there are a few things you can keep in mind that will help you navigate it successfully.
“First, remember that your services are valuable and unique. You offer something that not everyone can do, and that should be reflected in your pricing. Second, think about what discounts will actually motivate your clients to come back to your salon. Discounts may seem like an obvious choice, but they can also devalue your services in the eyes of some customers. Instead, consider offering loyalty rewards or exclusive access to new products and services and a more added value approach.
“Don’t be afraid to experiment a little bit. See what works for your business and your clientele and adjust as necessary. With a little trial and error, you’ll find the perfect balance of incentives and value for your hair salon.”
Phil’s Top Tips for Increasing Customer Loyalty Without Lowering Prices
When it comes to keeping your customers loyal without resorting to discounts or lowering your prices, there are a few key things Phil recommended you do:
- Foster a positive and welcoming environment in your salon. This includes everything from the way you and your staff interact with clients to the overall atmosphere of the space.
- Make sure you’re providing high-quality services. This is the most important factor in keeping customers coming back – if they don’t leave your salon feeling satisfied, they won’t be back.
- Pay attention to the little details. Things like remembering clients’ names, offering them refreshments while they wait, and sending follow-up thank-you notes can go a long way in making them feel valued.
- Keep up with the latest trends and offer unique services that set you apart from the competition. This will give clients a reason to keep coming back to see what’s new at your salon.
For more information on Phil Collins and HairUncut, visit: www.hairuncut.com
Or follow them on Instagram at: https://www.instagram.com/hairuncut.com_official