UK based manufacturer ASP Expert Haircare first launched in the UK professional haircare market in 1996 with a range of superior permanent colour. It has since expanded to include a diverse range of colours, technical products, shampoos, treatments and styling saviours, all for the professional hairdresser.
ASP is now sold in 56 countries worldwide. With a head office in Romsey, UK, a research and development laboratory in Bologna, Italy, and a base in Brisbane, Australia and California, USA – ASP is one of the fastest growing haircare manufacturers in the world.
Developing superior, high performing products that use the very latest technology has always been a priority for ASP, and its research and development team are constantly working on ways to make its products as technologically advanced as possible.
ASP is salon exclusive and supports the professional hairdresser with an extensive education portfolio, ongoing inspiration from its Global Ambassador and multi award-winning artist, Tracey Ann Smith, as well as opportunities to join its dynamic artistic team, The ASP Colour Rebels.
Eric Bailey, founder and managing director of ASP, says: “We are delighted to be working with Summersby Media. Their extensive industry knowledge and understanding of the professional market will be a great asset to our business. We pride ourselves on our innovation and have some incredibly exciting plans for the future; this is a very energising time for the brand,” he said.