At Paris Fashion Week SS26, globally renowned colour, care and styling brand Schwarzkopf reaffirmed its place at the heart of fashion’s most directional moments. Partnering with leading session stylists Anthony Turner, Pablo Kuemin and Claire Grech, the brand brought five distinct yet interconnected hair stories to life across the runways of Acne Studios, Ann Demeulemeester, Giambattista Valli, Vivienne Westwood and Paloma Wool.
Each look embodied a dialogue between precision and freedom, discipline and emotion – from Turner’s sculptural athleticism at Acne and windswept romanticism at Ann Demeulemeester, to Kuemin’s timeless elegance for Giambattista Valli and undone, sun-drenched polish at Paloma Wool, and finally Grech’s unapologetically individual, punk-inflected textures for Vivienne Westwood.
United by Schwarzkopf’s Session Label range, the shows celebrated hair as both craft and character – a modern reflection of confidence, creativity and couture-level artistry.
Acne Studios SS26: Precision Meets Softness
Hair Lead: Anthony Turner
For Acne Studios, Turner channelled the sharp sensuality of the collection with sculptural, athletic hair inspired by photographers Herb Ritts and Robert Mapplethorpe. “She’s athletic and unapologetically confident,” Turner said backstage. “A woman unafraid to push her hair into rebellious territories.”
The sleek braid delivered athleticism, while a sharp fringe added defiance – a portrait of strength and freedom.
Hero Products:
- Schwarzkopf Professional Session Label The Thickener £17.85
- Schwarzkopf Professional Session Label The Mousse £20.25
- Schwarzkopf Professional Session Label The Flexible £17.85
- Schwarzkopf Professional Session Label The Serum £20.25
Giambattista Valli SS26: Sculptural Strength and Timeless Elegance
Hair Lead: Pablo Kuemin
Kuemin drew inspiration from Vermeer’s “Girl with a Pearl Earring”, sculpting sleek, fluid hair that merged classical beauty with modern strength. “The idea was to give the girls strength and edge while still referencing softness,” he explained.
Hair was slicked close to the scalp using The Jelly to create a hardened, glossy base, while delicate finger waves at the back added softness and movement – a modern take on old-world beauty.
Hero Products:
- Schwarzkopf Professional Session Label The Jelly £20.25
- Schwarzkopf Professional Session Label The Flexible £17.85
- Schwarzkopf Professional Session Label The Coat £20.25
Vivienne Westwood SS26: Iconic London, Punk Energy
Hair Lead: Claire Grech
For Westwood, Grech embraced individuality and London’s eclectic street energy. “It’s all about character,” she said. “Cool textures that remind me of 80s punk and messed-up blow-dries.”
Looks ranged from frizzy clamped braids to roller sets and voluminous blowouts, each styled with The Mousseand The Thickener for body, then finished with The Strong and The Texturizer for that gritty, rebellious edge.
Hero Products:
- Schwarzkopf Professional Session Label The Mousse 200ml RRP £17.85
- Schwarzkopf Professional Session Label The Thickener £17.85
- Schwarzkopf Professional Session The Strong Hairspray £18.55
- Schwarzkopf Professional Session Label The Thickener £17.85
Ann Demeulemeester SS26: Romantic to Rock ’n’ Roll
Hair Lead: Anthony Turner
Turner explored transformation – from Austen-era softness to sweat-drenched rock energy. “It begins with romance and ends in the mosh pit,” he explained.
Hair evolved through stages using The Paste and The Texturizer to build texture and emotional resonance, finishing with The Strong hairspray for intensity and control.
Hero Products:
- Schwarzkopf Professional Session Label The Thickener £17.85
- Schwarzkopf Professional Session Label The Salt £14.85
- Schwarzkopf Professional Session Label The Paste £16.85
- Schwarzkopf Professional Session Label The Strong Hairspray £18.55
Paloma Wool SS26: The Undone Holiday Blowout
Hair Lead: Pablo Kuemin
For Paloma Wool, Kuemin imagined the woman “who seemingly has it all” – her polished salon blowout slowly giving way to a sun-warmed, undone texture.
The result was polished yet imperfect, sophisticated yet carefree – the kind of hair that tells its own story.
Hero Products:
- Schwarzkopf Professional Session Label The Mousse 200ml RRP £17.85
- Schwarzkopf Professional Session Label The Flexible 500ml £18.55
- Schwarzkopf Professional Session Label The Texturizer 300ml £16.85
Across Paris Fashion Week SS26, Schwarzkopf Professional’s Session Label range provided the tools for precision, artistry and creative storytelling – proving once again that when it comes to shaping hair narratives, Schwarzkopf remains firmly at fashion’s forefront.