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Cali-Curl, Inc. Announces Ammon Carver as Artistic Director

Cali-Curl, Inc. is pleased to announce Ammon Carver as Cali-Curl’s Artistic Director. Ammon will lead the overall creative visual and artistic direction for Cali-Curl.

“Ammon’s creativity and outstanding knowledge of hairdressing and finishing work is unmatchable. He elevates creative design skills and style at the highest level and is inspiring to so many,” said Kevin Hoye, CEO of Cali-Curl. “More than that, Ammon represents Cali-Curl from the heart. He is truly a part of our team and our culture, and we couldn’t be happier to have him represent Cali-Curl,” added Hoye.

“Kevin Hoye and Callie Thomas’ story is so inspiring to me; it’s the best brand story I’ve ever heard. Kevin created Cali-Curl because people would stop them on the street asking how to getCallie’s naturally wavy hair. It’s so beautiful,” said Carver. “Kevin is a leader who is different, he is leading a dedicated team who are committed, passionate, and at the top of their game,” added Carver. I am wholeheartedly aligned with his vision to serve the stylist community and with greater purpose, not just for our clients and the health of their hair, but for all of us who work behind the chair. Together we are changing lives through the power of beauty.”

About Ammon Carver

Ammon Carver has gained recognition in the hair and beauty industry for his refined aesthetic, continued passion and portfolio of flawless looks. With seven nominations and awards for Master Hairstylist of the Year & Salon Team of the Year by the prestigious North American Hairstyling Awards (NAHA), Ammon is one of the most highly regarded hair stylists in Professional Beauty.

Originally from Salt Lake City, Ammon first studied hair in Colorado where he realized his scissors had the power to inspire change. His New York career began at the Warren-Tricomi Salon in the Plaza Hotel, where he quickly became noticed as one of their premier stylists.

Ammon served as Creative Director for several organizations and traveled the world as a key spokesperson, connecting with hairdressers and consumers alike in print, online, and broadcast campaigns. He has been responsible for leading the direction for imagery and creative content, brand and artistic development, as well as training and platform work.

As leading designer and creative source for looks and hair design, Ammon’s work will be seen across all Cali-Curl photos, shoots and campaigns to be used in marketing, sales and education. Within his wide reach of experience and good fellowship, Ammon represents Cali-Curl among industry associations, within the platform artist community and with influencers across the board.

About Cali-Curl

Our easy to use and learn method of processing hair is cost-effective by saving valuable time for the stylist and clients. Clients can expect less time in the chair as compared to other chemical services currently offered by professional stylists.

The Cali-Curl Beach Wave System is a professional salon texture service, built and developed with innovative patented waving tools and liquid technology. The breakthrough waving formulations offer superior multifaceted bond builder that produces incredible shine and condition allowing clients to style and finish hair with the latest fashion looks.

The patented Cali-Curl Beach Wave System is for stylists who want to turn a healthy profit with easy to use tools and quicker processing times, with no unpleasant odor. For those clients who desire a range of lived-in texture, from beachy to ribbon curled waves, on virtually any hair type, Cali-Curl offers a broad range of home care products for their everyday use.

More inspirational, educational, technical, and styling information can be found at

The Cali-Curl Beach Wave System and home styling and care products are not tested on animals and are free of parabens, sulfates (SLS & SLES), phthalates, formaldehyde and formaldehyde releasing agents. Cali-Curl is North American and European compliant on our ingredients and our fragrances.