A first-of-its-kind partnership brings OLAPLEX’s patented bond-building technology to every Glamsquad appointment—empowering pros and transforming hair, anytime, anywhere. OLAPLEX is now the preferred hair partner…

OLAPLEX’s new Rich Hydration and Weightless Nourishing Masks work in as little as 3 minutes and are clinically proven to lock in strength and hydration…

Legendary hair care brand Paul Mitchell is proud to announce the appointment of Paris Hilton–entrepreneur, global icon, and philanthropist–as its new Global Ambassador. This powerhouse…

Moroccanoil is proud to announce its expansion into Ulta Beauty, the nation’s largest beauty retailer. This milestone marks a significant moment in the brand’s journey…

 The GTX-EXO II Trimmer just dropped—and it’s a game changer. Sharper hits. Cleaner lines. Less friction. More control. Straight out of the box. This isn’t…

After decades of being left behind, salon, spa and barbershop owners finally win long-overdue tax fairness in one of the most significant legislative victories in…

To mark 35 years of textured hair innovation, Design Essentials teamed up with Monaè Everett to create three texture-forward looks using the Almond & Avocado…

Olivia Garden is lighting up salons with its latest drop: the Neon Style-Up Collection. This new twist on the fan-favorite Style-Up teasing brush features high-voltage neon shades designed…

Renowned award-winning colorist and milk_shake Global Artistic Ambassador Andrew Smith has unveiled his latest collection, GLOSS UP GLOW UP, showcasing milk_shake’s newest innovation in hair color…

Get your copy here! Summer is officially here – and so is the brand-new edition of SalonEVO UK, packed with sun-drenched inspiration, salon success stories,…