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Eufora Announces Two Key Sales Role Assignments

Eufora is pleased to announce new roles for two key sales team members, Matt Pestorius and Niq Ellis. Both have been promoted from within the organization, and will be putting their well-honed brand building skills to work on strengthening Eufora in strategic markets. 

Matt Pestorius has been promoted to the Director of Sales for the West Coast Division.  With a proven track record as leader for team development and sales champion for category growth at Kerastase, Oribe and Dermalogica, Matt brings exceptional vision, experience and industry savvy to his new role at Eufora.  In this role, Matt will be leading the Eufora Salon Services Team in aggressive goal achievement, sales growth and heightened brand recognition. Matt will also continue to support the Paramount organization, guiding their success and maintaining a coaching role with members of the Paramount team.  Matt’scommitment to excellence makes him a driving force for the continued success of Eufora.

Niq Ellis has been appointed to the role of Director of Sales, Central Division. During his Eufora tenure Niq has proven both his leadership and sales skills with a razor-sharp focus on goal achievement. Going forward, Niq will oversee the growth and development of the Eufora brand at Salon Service Group, Cool Beauty Consulting, Fuse Republic and Angelo’s Development Group. As the Director of Sales, Central Division, Niq will also be leader and mentor to two Eufora Regional Managers in the territory, ensuring continued success across all divisional roles and continued support for the Eufora core values, vision and mission.

About Eufora                                                                                                                                                                                        In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal.   It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable programs to nurture the next generation of salon professionals.