Goldwell, the stylist-centric brand known for innovation, inspiration and partnership, is celebrating a visionary 75 years. The diamond anniversary is the culmination of decades of industry-breaking innovation, with leading-edge technology, relentless research and development and true, deep relationships between Goldwell and its stylists.
Beloved for over half a century by stylists and their clients, Goldwell approaches product formulations and services like a stylist – creating solutions to the common needs that they see in their chairs every day. Constantly striving to take color, condition and texture of hair to a new level – and always on a mission to create perfectly beautiful hair for every consumer – has resulted in a long-lasting Goldwell legacy of science-led, results-driven innovation that never compromises on beauty or sustainability.
Over 75 years, Goldwell has proven time and time again that it is the brand of choice for stylists, while stylists have worked side by side with Goldwell inspiring creativity and long-lasting relationships, trusting Goldwell to get the results they need. With the incredible support of salon stylists and their clients, Goldwell has flourished for decades and the future is bright.
Looking into the future, with the professionals’ needs and a more sustainable industry at the heart of their efforts, Goldwell is ushering in a new era for socially responsible salons. With the new “Climate Neutral Salon” program in partnership with ClimatePartner, a globally acclaimed enthusiast of the carbon neutral world, Goldwell is building on the continuous success of Kao Salon Division to improve the sustainability of its production.
Dominic Pratt, Global President of Kao Salon Division said, “Improving the environmental footprint of our products and services at the salon level is part of our mission to make life beautiful for salon owners, stylists and their clients. We see this as a continuous journey towards what the salon of the future could and should look like. At Kao we believe that strong alliances make all the difference in protecting our planet. So, we see Kao Salon Division as not only a key active player in sustainable operations, but also as a reliable business partner and facilitator of knowledge transfer between thousands of hair salons and key global climate protecting organizations.”
The program is an effortless turnkey solution immediately making a difference within the salon, plus salons are given a set of easy to implement tips that step-by-step improve the salon’s sustainability. The program, piloted in Germany in October 2022, will be rolled out globally in October 2023 and will include consultations on decarbonization for all Goldwell salon partners and beyond, building a new climate-neutral future of the hair salon business.
For more information about ClimatePartner, visit www.climatepartner.com
Goldwell is a salon-quality brand of Kao Salon Division. Its professional hair products are dedicated to bringing stylists’ and their clients’ aspirations to life. Since 1948, Goldwell has been known for breakthrough innovations in the salon industry with well-known sub-brands such as: leading professional color products Topchic, Colorance and Elumen; high-performing care and styling products Kerasilk, Dualsenses and StyleSign; and, technology-based perm and texture products. Goldwell’s complete portfolio, advanced hairdresser education and deep expertise serve together to create a full-service brand, meeting all salon stylist and client desires. With the annual style statement, launched at the impressive Kao Salon Experience Event each year, Goldwell sets the trend in hair fashion to inspire stylists around the world.
Please visit the Goldwell website for updated information: www.goldwell.com
About Kao Salon Division
Kao Salon Division is part of the Skin Care and Hair Care Business of Kao Corporation, offering professional products and services to stylists around the globe. It is a thought and trend leader in the hair care industry as well as home to the Goldwell, KMS, Oribe and Varis brands. The mission of Kao Salon Division is to make life beautiful for salons, stylists and their clients through partnership, commitment to sustainable practices, salon business growth and a portfolio of advanced services, innovative products and inspiring education. Kao Corporation creates high-value-added products that enrich the lives of consumers around the world.
Please visit the Kao Group website for further information: www.kaosalondivision.com