Goldwell stunned on the runway as the leading color brand sponsored the hair team at Global Fashion Collective for its ten New York Fashion Week shows.
Global Fashion Collective provides a platform for emerging and established designers to showcase their creations globally, and Goldwell National Artist Odete DaSilva led a team of stylists to create curated looks for each of their fall/winter shows in New York.
The Goldwell-sponsored team created runway-worthy styles that ranged from minimal low ponies to Hollywood glam waves and sleek braids.
“This collaboration among Kao Salon Division, Goldwell, and Global Fashion Collective brought the most innovative hair trends to the runways at Fashion Week to complement the innovative designs,” said Andrea DeLeon, General Manager, Kao Salon Division U.S. “The thoughtful creativity of Odete and her team gave each designer something special.”
According to Odete, the overall inspiration for the looks was Hollywood glam waves worn either as a wet look with structure or dry with softer horizontal waves. That overarching inspiration was then customized for each designer. “Our go-to product for these glam looks was definitely StyleSign Shine Spray,” she noted. “StyleSign Lagoom Jam and StyleSign Bodifying Control Mousse were also essential to creating the wet and structured styles featured at the shows.”
The Goldwell team created unique hairstyles to accompany the looks of ten up-and-coming designers:
- Openstudio Academy, S. Mu and Perry Jones
- Hair look: 1940s Hollywood Glam with Veronica Lake-style waves
- Alex S. Yu
- Hair look: Textured crimped hair
- Naoko Tosa
- Hair look: Cornrows worked into top knots
- Yui Noto and TRIPLEROOT
- Hair look: Simple, clean low pony
- TARY
- Hair look: Mix of free-flowing soft waves and waves tied back into a low pony
- KEHANG
- Hair look: Kiss curls around the face leading to a wet look at the base of the head and dry flowing long hair from the nape down
- Vi E Dit
- Hair look: Individualistic, authentic, lived-in look
“We were focused on creating different looks for each designer so nothing would look the same, and everyone loved the results,” added Odete. “The key to creating so many looks in such a short time was planning. We trained to ensure the team could work seamlessly backstage and did a lot of pre-planning with the designers. But we also had to be flexible to adapt styles last-minute for the final fashion looks on the day of the show.”
DaSilva will also lead the Goldwell-sponsored hair teams at Global Fashion Collective’s upcoming Fashion Week shows in London, Milan and Paris.
Want to check out the portfolio of looks from New York? Visit @goldwellus on Instagram.