DePasquale Salon Services will be bringing milk_shake, the internationally renowned salon professional brand that is making news and capturing attention in North America to their salons.
milk_shake offers a full range of high-performance professional hair products that include color, care, and styling. Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience.
DePasquale Salon Services also will be representing DEPOT, a robust portfolio of products for grooming, that includes hair, skin, and fragrances. DEPOT elevates the grooming experience through luxurious scents and superior ingredients.
“We will continue to grow our company with like-minded industry professionals who are dedicated to serving all the needs of salon professionals, salon owners, barbers and barbershops, as well as the needs of our distributors, salespeople and field educators,” said Cory Couts, President of Beautynova Americas. “And that is why working with DePasquale Salon Systems is a win-win for us.”
“Beautynova Americas understands the power of partnering with entrepreneurial distributors who truly understand the needs of the professional beauty and barber industry, because the distributor is a critical link between our brands and hairdressers,” said Scott Guinter, SVP Sales, Beautynova Americas. “The impact our viral moments can have for salons can mean added revenue and visibility for their business. Right now, milk_shake is the one to watch, with an already dynamic cult following, and that’s very exciting for our distributors.”
“We are so excited to be able to bring milk_shake and DEPOT to our salon networks who have been waiting for this opportunity to bring their clients what they’ve been hearing about in social media and from around the world,” said Joe Mastalia, President of DePasquale. “We are confident in Beautynova Americas vision which, like ours, is a commitment to serving the professional beauty industry through information, education and salon support programs that address the needs of our salons.”