Professional hair care brand, Neäl & Wølf, is on a mission to redefine retail with the launch of its new salon affiliate programme. Designed to complement its in-salon retail offer, the affiliate programme is a win-win for both clients and salons.
Enhancing its already established commitment to the ongoing success of salons, Neäl & Wølf have made the affiliate programme exclusively available to Neäl & Wølf stockists – for free.
Clients can now purchase their Neäl & Wølf products online, whilst staying loyal to their favourite salon. Participating salons receive a unique referral link or discount code when signing up to the scheme, to share across their social media platforms, email and website, to help support their sales with clients virtually. In doing so, salons are rewarded with 25% commission on every sale, with no limit as to how many times the links can be used.
While in-salon sales allow clients to see, feel and smell the indulgent products for themselves, online sales via the Neäl & Wølf website helps salons to reach clients who shop online for top-ups between visits – which is especially important in the current climate.
Founder of Neäl & Wølf, Neil Capstick, says, “We are delighted to launch our new affiliate programme exclusively available to Neäl & Wølf stockists. The core of our brand is designed with salons and stylists in mind, and this something that comes through in everything that we do. At a time when salons have been forced to close their doors in lockdown and with clients shifting towards online shopping for salon products, we wanted to adapt to affirm our solidarity and continue to support the industry we love. In doing so, we hope salons can come back stronger than ever.”