RESILIENCE HAS BEEN THE NAME OF THE HAIR AND BEAUTY GAME IN 2020, AND AS THIS YEAR DRAWS TO A CLOSE WE WHOLEHEARTEDLY HOPE FOR A 2021 THAT BRINGS POSITIVE VIBES.
Throughout this year hair and beauty professionals have taken every challenge, worked around it and picked themselves back up and got on with doing what they do best. This issue has a strong theme of resilience, and hope, with some fantastic advice about how to make your business bombproof.
Looking at salon profitability in the hair sector, it is clear that hair extensions are a business opportunity not to be missed. We talk to extension gurus Danielle Keasling and Eric Vaughn about this year’s trends and what brands they live by. Dana Barbetta of LUV Salon also shares her trade secrets about blending and coloring hair extensions to achieve amazing results.SalonEvoNA_Issue5_Danielle-1
Our stand-out feature this issue is an in-depth interview with art director Nina Mukhar and photographer Michael Higgins, about the inspiration behind their latest shoot titled ‘Pink in Sync’. Talking behind the scenes preparation, the importance of finding the right team and the hard work to bring your A-game on the day when time is at a premium.SalonEvoNA_Issue5_Nina
With the holiday season fast approaching, there is no better time to get the cash register ringing and we’ve collected the best advice in our festive marketing section to inspire you to double down on retail to make sure you don’t miss out on those last minute opportunities to sell, sell, sell.
The trend for the ever-evolving brows and lashes sector led us to speak to Otto Mitter the man behind Elleebana lashes, and our new columnist, about his global business. Taking time to discuss the trends emerging for 2021 we chat with lash expert Christina Lynn Perez, from Salon and Proper, who can spot a great new look on the horizon before anyone else.SalonEvoNA_Issue5_Siren
As always, continue to engage with us at SalonEVO, follow us, feedback, and work with us to inspire this incredible industry.
Finally, a mention of our dear friend Sam Wall who sadly passed away recently. He was a true gentleman, great supporter of our magazines and such an incredible hair professional