The latest issue of SalonEVO is OUT NOW!
Hello Winter!
Welcome to the latest issue of SalonEVO, where we bring you all the inspiration, trends, and tools you need to stay ahead in this vibrant industry. As we embrace the Christmas spirit, the hair and beauty industry gear up for a season of renewal and transformation. Whether you’re preparing your salon for the festive rush or looking to elevate your services with the latest innovations, our November-December issue has something for every professional. Let’s dive into a season filled with creativity, growth, and success!
COVER: Diva Pro Styling
This edition, our cover-star is the stunning work of Heffy Wheeler and Diva Pro Styling, expertly captured by renowned photographer Desmond Murray. Heffy’s creative vision comes to life as she showcases the versatility and power of the limited edition Atmos 2 Atom Dryer, designed for maximum performance. This dynamic shoot highlights Heffy’s exceptional styling techniques paired with the advanced technology of the Atmos 2, blending cutting-edge tools with high-fashion artistry.
EVENTS
Discover the hottest events shaping the industry this season! We kick things off with the Scottish Hair and Beauty Awards, where the SalonEVO team conducted backstage interviews with the winners. We also bring you exclusive insight into the Mia Secret Global Nail Championship, and behind-the-scenes access to our very own EVO On the Road from Liverpool. Elsewhere, you’ll hear all about a weekend in Madrid with Alfaparf Milano, and the upcoming Fellowship Luncheon. From international functions to exclusive networking events, we’ve got you covered.
WINTER
The colder season brings with it new challenges and opportunities for salons. In this feature, Revlon Professional share their must-have new-range, Revlonissimo Colour Sublime™, to perfect your clients blonde. We hear from columnist Jacqui McIntosh about scalp health and get the latest on K18 from Eric Vaughn. Columnist Jo Irving shares her tips on prioritising well-being over the festive period, while Heather Robertson shares her go-to products and tools, and we highlight some of the best winter gift packs available to retail in the salon.
BUSINESS
Running a salon goes beyond creative services – it’s about smart business strategies. In this section, we dive into the latest trends and tips to streamline your operations, increase profitability, and maximise client retention. Columnist, Samantha Cusick talks all about the power of goal setting and how this can benefit your business, and we hear from salon owners who have expanded their businesses.
TECHNOLOGY
The lead up to Christmas is undoubtedly the busiest time of the year for, and it’s vital for businesses to stay on top of their scheduling. Here, we delve into latest salon management software, tools, and equipment that can boost productivity, enhance client experiences, and drive efficiency. Barry Stephens shares his insight for salon owners planning for the new year and how they can make the most of technology, while Hayley Jepson – otherwise known as The Resilient Hairdresser – shares her tips for beating the festive frenzy.
INTERIORS
Creating the perfect ambiance is crucial for any salon. In our interiors feature, we explore how to refresh your salon’s look. We speak to Andrew Jose about why Takara Belmont was the only choice for his iconic salon at No.1 Charlotte Street, and Stephen Doran talks us through how his salon set-up encourages retail. Elsewhere, salon owners share how they diversified their services and their space. Don’t miss out!
CREATIVE
Creativity is at the heart of this industry, and here, we get behind the scenes access to Heffy Wheeler and Desmond Murray’s shoot with Diva Pro Styling. Elsewhere, Crazy Color announce Sophia Hilton as their new Global Ambassador. We catch up with Darrel Starkey about this WIG-Torship Weekender and hear all about the very best of London Fashion Week. From hair transformations to innovative colour techniques, we’ve got it all.
PRODUCT FOCUS: Extensions
Hair extensions are more popular than ever, and in this feature, we hear all about Remi Cachet’s new and improved era. While we also get the inside scoop on the new range from Great Lengths, and why Zen Hair Extensions are the go-to brand for Rory Antonio. Rob Wood from Novo Cabelo shares how he is redefining hair systems, with his Complex Alopecia and Long-Hair System Course.
