With Seirbhís Go Hiontach Philosophy Propelling Dublin Tech Pioneer onto the National Podium
Phorest, the leading software in salon, spa and clinic management has taken home the bronze award for ‘Best Customer Experience – Private Sector’ at the prestigious eirBusiness Chambers Ireland Awards, held at the Dublin Royal Convention Centre recently.
The national award recognises private sector organisations that demonstrate the highest benchmark of customer care, trust, and service innovation across Ireland.
Phorest, which serves over 12,000 premium hair, beauty, and aesthetic salon businesses globally, secured a podium finish following a rigorous judging process. The panel highlighted Phorest’s ability to pair cutting-edge AI product innovation with a deeply human, community-led customer philosophy.
A Story Rooted in the Irish Language: The ‘SgH’ Philosophy
While Phorest is a global company, its Irish roots are embedded throughout the company philosophy and in its everyday values. Customer interactions are measured by the SgH score or also known as ‘Seirbhís Go Hiontach’ meaning Wonderful Service.
Rather than relying on impersonal corporate acronyms such as Customer Satisfaction Score(CSAT), Phorest embeds Seirbhís Go Hiontach across its global training and hiring process to ensure that salon, spa or clinic owners across the world all get a taste of true Irish hospitality.
A Landmark National Recognition
This landmark recognition comes on the heels of a record-breaking year for the Dublin-headquartered company. Phorest’s award-winning entry highlighted monumental leaps in service data, including a world-class Net Promoter Score (NPS) reaching 64 in 2025 (which recently peaked at an industry-shattering 69 globally last month), an industry-leading 99.99% platform uptime, and a 61.33% reduction in customer support resolution times following the roll-out of new live chat functionalities.
Speaking on the historic win, Niamh Greaney, Director of Customer Success UK & Ireland at Phorest commented:
“Taking home a national Chambers Ireland award is a massive milestone for us. Our customer service is driven by ‘Seirbhís Go Hiontach‘ (Wonderful Service), which is a commitment to going above and beyond to create magic moments for the businesses who trust us with their livelihoods. To be named among the top customer experience providers in the country is a testament to our relentless global team and the 12,000+ salon owners who build the Phorest community every day.”
Phorest’s unique customer-centric approach was further demonstrated by its flagship event, the Phorest Summit, which recently celebrated 10 years in Dublin with 650 global attendees, and its rollout of advanced, ethical AI tools like CheatSheet AI and FrontDesk AI designed to amplify, rather than replace, salon, spa and clinic staff.