As part of its commitment to haircare that’s both kind to the hair and the environment, Schwarzkopf Professional releases a brand-new podcast dedicated to understanding Clean Beauty.
By 2028 the clean beauty market is anticipated to reach €14-billion, firmly cementing clean beauty as more than just a passing trend. For many consumers, making a more conscious choice about the products they invest in is simply a way of life. They’re looking for haircare products that embrace their growing preference for clean formulas and environmentally friendly credentials. However, consumers are often left confused about the products they’re buying and are led to believe that ‘clean’ also means ‘vegan’, ‘natural’ or ‘green’. This confusion is often accompanied by the misconception that selecting clean products means compromising on benefits or desired results.
The podcast is available to listen/watch via the Schwarzkopf Professional ASK eAcademy website. Simply follow the link and sign up for a free account to access the podcast and a whole range of educational content by Schwarzkopf Professional!
The podcast has been developed as part of the Schwarzkopf Professional Clean Beauty by Bonacure range, and is hosted by beauty journalist Keeks Reid, and Gary Taylor.
Clean Beauty by Bonacure: Manifesto
Clean Beauty by Bonacure celebrates simplicity in a world clouded by choice. Schwarzkopf Professional’s philosophy revolves around reducing the superfluous and focusing on what truly matters.
Schwarzkopf Professional’s advanced formulas nurture your hair with only essential ingredients, liberating it from dependence on sulphates and other chemicals. Enjoy the freedom of less build-up, improved texture, enhanced volume, added strength and outstanding shine.
Dedicated to the enduring health of your hair, Clean Beauty by Bonacure is your commitment to long-term beauty, paving the way for healthier, more vibrant and naturally beautiful hair.
As well as having a vegan formula, Clean Beauty by Bonacure is free from animal testing, artificial colourants, Sulphates (SLS/SLES), Phthalates, Formaldehyde and Formaldehyde releaser.
“The changes for me in using the Clean Beauty products have been quite simple. The clients have been happier with the results on their hair and we’re moving with the environment,” said Gary Taylor, the Owner of Edward & Co Hairdressers, UK.
The products also deliver multiple benefits when compared to more traditional haircare products. The Gentle and clean formulas are free from mineral oils and waxes that can accumulate on the hair. This in turn can result in less frequent washing of the hair as build-up is reduced.
Extending the planet-friendly credentials further, all Clean Beauty by Bonacure products come in sustainable packaging, made of up to 97% recycled plastic.
Clean Beauty by Bonacure: In the Salon
Clean Beauty by Bonacure enables hairdressers to offer their clients high-performing, targeted care with seven colour-coded ranges, fully debunking the myth that clean beauty products don’t work for all hair types:
- Repair Rescue – for damaged hair
- Moisture Kick – for normal to dry hair
- Color Freeze – for coloured hair
- Volume Boost – for fine hair
- Time Restore – for mature & fragile hair
- Frizz Away – for coarse, unruly & frizzy hair
- Clean Balance – for all hair types
The brand also extends into scalpcare, providing hairdressers with a truly holistic hair and scalpcare portfolio to answer every client’s care needs:
- Anti-Dandruff – for dandruff prone scalps
- Root Activating – for thinning hair
- Scalp Soothing – for dry or sensitive scalps prone to irritation
Furthermore, Bonacure also offers R-TWO, dedicated care for over-processed, extremely damaged hair and Sun Protect, designed to protect, cleanse and treat all hair types before and after sun exposure.
In short, Clean Beauty by Bonacure is everything a modern salon needs to meet the demands of today’s clients, providing them with both the products and results they’re looking for. It’s also the perfect choice for conscious consumers looking to invest in clean beauty products that deliver healthy-hair benefits.