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Tackle Gray in Just 10 Minutes with Paul Mitchell®’s New Permanent Cream Hair Color

Paul Mitchell the color 10 Helps Turn Extra Minutes into Extra Revenue   

Only have 10 minutes? Paul Mitchell® has this covered. The leading manufacturer of professional hair color and the brand behind the industry favorite the color series launches an all-new collection of permanent hair color to support stylists:Paul Mitchell the color 10. Formulated with the lowest amount of ammonia required to provide slight lift and up to 100 percent gray coverage for a fast 10-minute processing time. Book more appointments, accommodate last-minute guests, and turn extra minutes into added revenue. With eight popular shades in three color families, this permanent cream hair color simplifies inventory and works extra hard, so stylists don’t have to.  

Do more in less time. 10-minute processing times mean even more guests in the salon. Have clients with fast regrowth, who are coming in every two to three weeks? Need to squeeze in last-minute clients or make space for one who forgot to book in time? Paul Mitchell the color 10makes express services for added convenience and salon revenue possible by providing fast blending or up to 100 percent gray coverage with permanent results.  

Who is it for? Paul Mitchell the color 10 is ideal for level 3 to 7 clients with 40-60 percent gray. 

Paul Mitchell® the color 10 shades include:  

Natural (.0) – 3N, 4N, 5N, 6N: Formulated with brown-to-tan background color and no added tone. This family is precisely balanced to deliver a natural result without appearing too cool or too warm.  

Natural warm (.03) – 5Nw, 6Nw, 7Nw: Formulated with brown-to-tan background color and has a soft, warm, golden tone. It is warmer than the Natural family without any obvious red and mimics the way the sun lightens hair.  

Natural gold (.73) – 7Ng: Formulated with brown-to-tan background color with a visible amount of gold that delivers butterscotch-blonde results.  

To use Paul Mitchell the color 10, mix 1 : 1.5 with Paul Mitchell® 20 Volume Cream Developer. Apply immediately at the root for retouch applications. Process for 10 minutes. Paul Mitchell® the color 10 shades are fully intermixable for added versatility and customizable guest offerings; do not combine with any Paul Mitchell the color shades. For complete instructions or to learn more about the new line, please visit the link here: Paul Mitchell the color 10.  

Paul Mitchell the color 10 is formulated with the same sustainably sourced beeswax as the beloved the color permanent hair color series to deliver healthy-looking and conditioned hair with outstanding shine and manageability. To uphold its commitment to the betterment of people and the planet, Paul Mitchell has partnered with Bees for Development in honor of its hero ingredient. To learn more about Bees for Development and other efforts to make a positive impact on the planet, please visit  

Paul Mitchell the color 10 will be available in 8 shades beginning March 2023. 

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