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What’s NEXT? All the Reasons Not to Miss Your Favorite Show! Save the Dates for America’s Beauty Show

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Looking for inspiration, excitement, advanced education, and a fantastic time with your fellow salon professionals? Welcome to America’s Beauty Show – What’s NEXT, taking place from April 20-22, 2024, in Rosemont, IL, at the Donald E. Stephens Convention Center. For 101 years, this iconic event is the ultimate highlight in the beauty industry, offering a rich blend of innovation, education, and celebration under one roof.

Elevate your craft and career with access to over 40 hours of Continuing Education Units (CEUs), 300+ diverse classes, and more than $7,500 in educational value. Moreover, your America’s Beauty Show – What’s NEXT 3-Day Ticket, priced at just $159.99, includes a complimentary Cosmetologists Chicago (CC) membership, representing unparalleled value in the beauty industry. Additionally, 1-Day, Student, and Salon tickets are available.

Why should America’s Beauty Show be your must-attend event? It’s an opportunity to be inspired by artistic ideas, to reinvigorate your craft with a fresh perspective, and to rejuvenate. This event is celebrated as the favorite among licensed beauty professionals for over a century. It is an unparalleled blend of creative inspiration and professional development.

Dive into a weekend packed with moments perfect for social media, stunning environments at every turn, and mesmerizing runway and stage presentations throughout the exhibit floor. Discover the latest in hair color, styling products, indie beauty, and emerging brands. Upgrade your toolkit with new shears, tools, brushes, and nail care products. Plus, America’s Beauty Show – What’s NEXT showcases an extensive range of skincare, spa, and wellness products and education for estheticians and skincare professionals. In 2024, there will be exciting new pavilions: the International Zone for global brand discoveries; the Skincare Zone, offering elite education from CIDESCO USA; and the Health & Wellness Zone, intertwining wellness and beauty, sponsored by Fruitful Yield Health Foods.

Reserve your energy for the after-show and evening events! America’s Beauty Show – What’s NEXT is the celebration you simply cannot miss. The annual CC Presidents Party, starting at 6 pm on Saturday, April 20, hosted by the CC Presidents including the newly elected CC President Lorrene Conino, is free for all attendees. This VIP red carpet event offers a splendid opportunity to connect with industry legends and make new acquaintances.

The highlight evening event, The ABS Global Image Awards, acknowledges hairdressing talent on a global scale, featuring live music by Too Hype Crew and ensuring an unforgettable night. Mark your calendar for Saturday, April 20, 2024, to experience the ABS Global Image Awards and receive a generous swag bag.

The festivities continue Sunday, April 21, 2024, at Joe’s Live in the Parkway Bank Park Entertainment District, just steps from the convention center. The evening will showcase the Industry Vivid Experience by CBC Collective, starting at 7:30 pm.

Beauty Changes Lives hosts a spectacular gala on Sunday, April 21, to unite, celebrate, and inspire the best in the beauty industry, with more details available at

Ensure you book your hotel room through the America’s Beauty Show – What’s NEXT website for the best rates and discounts. Stay updated with the latest information at

America’s Beauty Show – What’s NEXT is excited to partner with United Airlines, offering attendees a fantastic opportunity to make memorable connections from anywhere around the globe. United Airlines provides easy booking and flexible discounts and operates one of the largest hubs in Chicago, ensuring your journey to America’s Beauty Show – What’s NEXT is as seamless as possible.

For more information and to stay updated on America’s Beauty Show 2024, please visit For additional questions, email or call 800-648-2505.