For hair that needs a little bit of everything, Surface Hair is expanding the All In collection with the launch of the new All In Shampoo and All In Conditioner, joining the fan favorite All In Leave In Conditioner to create a complete multitasking wash day ritual.
Designed to simplify routines without sacrificing on results, the All In system delivers 12 essential benefits in one streamlined routine. Together, the trio works to cleanse, nourish, strengthen, moisturize, repair, add shine, soothe, color protect, control frizz, eliminate static, prevent breakage, and heat protect across all hair types.
Whether hair is dry, damaged, color treated, curly, or fine, the All In collection removes the guesswork from haircare by delivering the perfect balance of Surface botanicals. Amaranth Protein, Babassu Oil, Moringa Oil, Rice Protein, Cocoa Butter, and Hemp Seed Oil work together to hydrate, strengthen, and protect hair while supporting softness, shine, and manageability.
The All In Difference: Only Benefits, No Buildup
Traditional haircare routines often require layering multiple products that can weigh hair down over time. The All In collection was designed to deliver only benefits with no buildup, simplifying haircare while maintaining lightweight, healthy-looking hair. The perfect balance of Surface botanicals provides an infusion of antioxidants that help eliminate free radicals, protecting hair and preserving color. Babassu Oil acts as the delivery system within the formula, carrying Surface’s key botanicals into and onto the hair for a balanced infusion of moisture, repair, and antioxidant protection.
Visible Results
The All In system is designed to deliver noticeable improvements after just one use. Together, the formulas help strengthen strands, improve manageability, and restore softness while protecting hair from everyday environmental stressors.
- 4x softer, smoother, more moisturized hair after one use of All In Shampoo and Conditioner*
- 4x less breakage after one use of the complete All In routine including Shampoo, Conditioner, and Leave In Conditioner**
- Up to 11x fewer tangles and up to 5x softer hair after using All In Leave In Conditioner***
Like all Surface Hair products, the All In collection is also cruelty free, vegan, gluten free, sulfate free, and paraben free, combining salon level performance with naturally derived ingredients.
A Complete Multitasking Routine
All In Shampoo: $36 from surfacehair.com
All the benefits your hair could want in a shampoo, it gently cleanses while delivering conditioning benefits, helping hair feel hydrated, detangled, and protected from everyday damage. Instantly cleanse, nourish, strengthen, moisturize, repair, add shine, soothe, color protect, control frizz, eliminate static, and prevent breakage. It also offers heat protection!
All In Conditioner: $36 from surfacehair.com
All the benefits your hair could want in a conditioner, this nourishing conditioning smooths frizz, seals the cuticle, and enhances shine without weighing hair down. Instantly nourish, strengthen, moisturize, repair, add shine, soothe, color protect, control frizz, eliminate static, and prevent breakage. It also offers heat protection!
All In Leave In Conditioner: $36 from surfacehair.com
To complete the ritual, this leave-in conditioner acts as the ultimate multitasker, delivering detangling, heat protection, frizz control, and long-lasting hydration while strengthening and protecting hair throughout the day. With continued use, other leave-in conditioners can build up and dry hair out due to unbalanced formulations that contain plastics and petrochemicals. This option delivers lasting condition, protection and shine with naturally-formulated botanicals to benefit hair without building up.
For more information, please visit surfacehair.com/collections/all-in
* 4x Softer, Smoother, More Moisturized Hair after just one use of All In Shampoo & Conditioner based on In-Vitro Study
** 4x Less Breakage after just one use of All In Shampoo, Conditioner, & Leave-In Conditioner based on In-Vitro Study
*** 5x Softer hair and 11x Less tangles after 1 use* based on In-Vitro* Study