From glossy brunettes to multi-dimensional blondes and fiery coppers, clients are investingmore than ever in their hair colour. But according to GLOWWA Global Head of Education Jerome Wilson and celebrity colourist, GLOWWA Ambassador and MONKED salon owner Emily Rose Monk, achieving beautiful colour is only part of the equation.
Emily explains: “What makes a great colour isn’t just the colour itself, it’s the condition of the hair too. You can have a beautiful blonde, but if the hair’s in really poor condition, it’s never going to look as thick or as full, and you’re not going to get the best out of that colour. Healthy hair always showcases colour better, so maintaining the condition of the hair is just as important as the colour service itself.”
As demand for colour services continues to grow, so too does the need for salons to support hair health both during and between appointments. Repeated colouring, heat styling and environmental stressors can all impact the condition of the hair, affecting everything from colour vibrancy to manageability. Jerome believes the role of the colour consultation is evolving.
“Consumers are far more educated now, and they’re coming into the salon with clear expectations of what they want,” says Jerome. “At the same time, they’re asking more questions about hair quality, condition and overall hair health. As professionals, we need to be equipped to support those conversations.”
Jerome believes healthy hair should sit alongside cutting and colour as a key pillar of every salon service, particularly as clients become more aware of the impact that factors such as stress, hormones, nutrition and lifestyle can have on the condition of their hair.
“Historically, if a client had concerns about their hair quality, the solutions we could offer were largely topical. Now we’re starting to look at things differently. It’s about combining what we do in the salon with what’s happening internally, from nutrition to overall wellbeing.Ultimately, it comes back to understanding the client. Our bodies communicate with us, and it’s our role as stylists to really listen, look beyond the surface and identify the root cause, not just treat the symptom.”
This shift is also changing the nature of the consultation itself. Rather than focusing solely on the colour service, many stylists are taking a more holistic approach, helping clients understand the connection between hair health, colour longevity and overall hair quality. For Emily, hair health has become an essential part of every client consultation.
“Hair health is a huge part of every consultation I do. I always recommend the right shampoo and conditioner for my clients, and I always recommend GLOWWA because I know they’re giving their hair everything it needs from the inside out. That means I can achieve the colour they want, maintain the condition of their hair and help those results last between appointments.”
As conversations around hair health continue to grow within salons, many professionals are looking beyond topical solutions alone. Increasingly, hairdressers are recognising the role that nutrition, lifestyle and overall wellbeing can play in supporting hair quality, growth and resilience.
For Emily, this approach is particularly important when working with blondes, where maintaining the integrity of the hair is just as important as achieving the perfect tone.
“As a blonde specialist, I see first-hand how bleaching over time can cause damage, especially if colour has been overlapped or there’s been breakage. For me, taking GLOWWA is non-negotiable. All of my clients take it because it’s about supporting the longevity of their hair. You’re nourishing your body from the inside, and those nutrients have such a positive impact on the condition of the hair too.”
GLOWWA Hair Food is a multi-award-winning daily supplement designed to support hair health from the inside out. Formulated with a blend of ingredients including Biotin, B vitamins, zinc and MSM, it is designed to support stronger, healthier-looking hair while helping to reduce shedding and breakage. In consumer trials, 96% of users reported less hair loss and fuller-looking hair.
Now stocked in more than 2,000 salons across the UK, GLOWWA has become one of the leading names in professional hair wellness, helping stylists support clients with concerns ranging from thinning and breakage to overall hair quality and scalp health. Designed to complement professional salon services, GLOWWA enables hairdressers to take a more holistic approach to hair health, supporting clients both inside and outside the salon environment.
For salons, the opportunity extends beyond colour services alone. By helping clients understand the connection between hair health and colour performance, professionals can build stronger client relationships while supporting longer-lasting results. Emily believes maintaining beautiful colour between appointments comes down to consistency.
“Keeping coloured hair looking its best between appointments is all about maintaining that standard at home. Use the shampoo and conditioner your stylist recommends, keep up with the nutrients your hair needs by taking GLOWWA, and try not to over wash your hair. If styling at home is a struggle, I’d even suggest looking at a salon blow-dry package. All of those little things help protect the condition of the hair, which in turn helps your colour stay looking fresher for longer.”
“Healthy, beautiful hair will always be desirable, no matter what the trend is,” adds Jerome. “That’s why hair health education is so important. It should sit alongside cutting and colour as a priority, because it underpins everything else we do as stylists.”
Through its education programme, GLOWWA continues to support salons with a stronger focus on hair wellness, consultation skills and inside-out hair health, helping professionals feel more confident navigating increasingly complex client conversations.
Ready to become a GLOWWA certified stylist? Discover GLOWWA’s approved Hair Nutrition education and learn how to support healthier, stronger hair through inside-out consultations and wellness-led salon care: GLOWWA Education