For many stylists, hitting $100,000 in annual service revenue is seen as the ultimate milestone — a marker of success that few ever reach. But for Ashley Bohler, that benchmark was just the beginning.
Beyond the numbers, Ashley’s motivation runs deeper than personal achievement. Getting emotional as she shared her journey, Ashley revealed that her drive comes from a desire to challenge one of the industry’s most persistent myths — that being a stylist isn’t a “real career.” Through consistency, mindset, and the support structure provided by Ulta Beauty, Ashley has built a career that not only delivers financial success, but stability, growth, and long-term opportunity.
100K Corner… with Ashley Bohler
Ashley is just one example of one out of hundreds of stylists who hit over $100K of services in 2024. Except, Ashley took that figure… and quadrupled it. “I am here this year because I hit over $400,000 for the year in services. I have been number one in the company for a few years now.”
Getting quite emotional, Ashley told us that what her fuels her on every year is to debunk that myth that being a stylist isn’t a ‘real career.’ “In our industry, nobody thinks you can do that. So, that’s my whole reason.”
Ashley originally started in an Ulta Beauty salon because of the support that is offered. “I was moving from New Jersey to North Carolina to follow my family. Moving away from my home, I knew I needed to find a place to work that could give me opportunities, and that was Ulta Beauty. Now, I can’t imagine going anywhere else. People often think that working for themselves is the end goal, but what happens when you go on vacation, you get sick, you want to get further education or training? That’s money out of your pocket. At Ulta Beauty, we have that support and protection.”
So, what’s Ashley’s secret to success? “Showing up every day with a positive attitude. No matter what has happened outside those walls, you have to be there for your clients, because they’re your priority. They’re there for you, so, show up for them.”
To learn more, apply and explore the possiblities yourself, click on Beauty Services under the Career Areas tab at careers.ulta.com.