Schwarzkopf is excited to unveil the next dazzling chapter of its collaboration with Dove Cameron, following the overwhelming success of her first campaign last year.
For her second volume, Dove takes her iconic Oat Latte Blonde to breathtaking new heights with a chic, modern update—darker, sultry shadow roots that beautifully melt into radiantly luminous blonde ends for the perfect transitional low maintenance blonde.
This flawless new hue is an ode to Dove’s effortlessly chic, glowing style, while showcasing Schwarzkopf’s cutting-edge innovation in blonde hair color and care.
Dove’s colorist, Jacob Rozenberg, worked his magic to create this show-stopping shade using Schwarzkopf Professional’s BLONDME products, including BLONDME 9+ and BLONDME All Blondes Golden Mask, ensuring that Dove’s blonde is nothing short of perfection. To maintain that gorgeous, neutral-toned brightness, Jacob incorporated BLONDME’s Brightening Shampoo before styling Dove’s hair with Schwarzkopf Professional OSiS +products for a smooth, radiant finish that lasts all day.
This campaign not only celebrates Dove’s show-stopping blonde but also honors Schwarzkopf Professional’s unmatched authority in professional color. Please find Dove’s formula below:
- Toner:
IGORA VIBRANCE® Demi-Permanent 10-12 + 10-19 + 0-00 (1:1:2) + 6-volume Activator Gel - Root Melt:
IGORA VIBRANCE® 9-55 + 7-55 (3:1) + 6-volume Activator Gel - Lowlights:
IGORA VIBRANCE® 8-19 + 8-11 + 7-1 (1:1:1/4) + 6-volume Activator Gel - Babylights at new growth:
IGORA VIBRANCE® 8-11 + 8-19 (1:1) + 6-volume Activator Gel - Babylights at midlengths:
IGORA VIBRANCE® 8-11 + 8-19 + 0-00 (1:1:2) + 6-volume Activator Gel - All-over gloss:
IGORA VIBRANCE® 10-1 + 10-19 + 0-00 (1:1:1) + 6-volume Activator Gel