With over four decades of excellence behind them, Italian haircare pioneers H.S.A. continue to push the boundaries of innovation and sustainability in the professional beauty space. Supplying professional and retail hair products to more than 90 countries worldwide, H.S.A. is known for developing high-performance products for both private label and their five proprietary brands. Their latest innovation? ESLA Italy—a bold step into the future of haircare.
The Italian Factor
Proudly and entirely made in Italy, ESLA is more than just a product line—it’s a philosophy. Rooted in the values of creativity, quality, and attention to detail, ESLA represents the best of Italian craftsmanship. From its rigorously modern packaging to its commitment to performance, the range embodies a distinctive, forward-thinking style that speaks to the needs of today’s conscious salon professional.
Conscious Formulation Meets Cutting-Edge Science
At the heart of ESLA is a conscious formulation approach. Every product is developed using high-functioning active ingredients at effective concentrations, each one chosen with an eye on trend insights, efficacy, and environmental impact. This ensures that ESLA doesn’t just deliver results—but does so with integrity.
The brand goes a step further by choosing ingredients that meet the highest sustainability standards, considering everything from biodegradability and naturality (according to ISO guidelines), to social and environmental impact metrics like RSPO certification for palm-derived elements.
Sustainable Inside and Out
ESLA doesn’t stop at what’s inside the bottle. The brand’s commitment to sustainability extends to its eco-conscious packaging, using recycled materials that are 100% recyclable—helping professionals reduce their environmental footprint without compromising on luxury or performance.
Shaping the Future of Haircare
With ESLA Italy, H.S.A. introduces a brand that marries Italian elegance with modern responsibility—designed for stylists and salons that want to lead with purpose. As sustainability continues to shape the future of the beauty industry, ESLA stands as a powerful example of what’s possible when innovation and conscience go hand-in-hand.
The Hydra Special Line-Up
The Hydra Special range consists of four complementary products, allowing clients and professionals to mix and match based on individual hair type and texture:
- Hydra Special Shampoo – Gently cleanses while hydrating the hair fiber
- Hydra Special Conditioner – Softens and replenishes without weighing hair down
- Hydra Special Mask – Delivers intense nourishment and softness
- Hydra Special Serum – Seals in hydration and adds shine for a silky finish
With this targeted collection, ESLA ITALY ensures that anyone dealing with dry hair can find the right solution for healthy, hydrated, and beautiful results—all while staying true to the brand’s eco-conscious, Italian-made philosophy.