Great Lengths has become the first hair extension brand to receive the prestigious B Corporation certification, recognised globally.
B Corp certification recognises businesses that meet high standards of performance, accountability and transparency, on factors from employee benefits and charitable contribution to supply chain practices and input materials.
Verification is stringent and to achieve certification, companies must demonstrate high social and environmental performance, as well as complete transparency regarding the impact and operations of its business.
Great Lengths began putting measures in place over ten years ago in a bid to become more responsible towards both people and the planet as a whole. The certification is the result of the company’s efforts to be more inclusive at all levels – from the welfare of its employees and the trust of its consumers, to working towards reducing the beauty footprint of the entire production chain.
Now, the company joins a community of 4,200 businesses globally who have certified as B Corps – and is the first hair extensions brand to be recognised at this level. As the world’s leading name in human hair extensions, Great Lengths hopes to use its influence for good and encourage others to consider the differences they can make.
“For us, creating economic value while simultaneously creating value for people and the environment has always been our approach to life” says Fabio Massimo Antonino, CEO of Great Lengths Società per azioni Società Benefit. “Today, the world is ready to receive this message, people need to see it expressed and acted out in as many different situations as possible. Therefore, also beyond the boundaries of Great Lengths, we would like to be perceived as ambassadors of these beliefs carrying a message of hope and pioneering change, where the economy, environment, and society can grow together, in harmony, supporting and improving one another.”
Chris Turner, Executive Director of B Lab UK, says “We are delighted to welcome Great Lengths to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that Great Lengths are going to be a fantastic addition to the community and will continue driving the conversation forward. Being able to welcome Great Lengths to the B Corp community is hugely exciting. Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit.”