Introducing the Serene Scalp Densifying Collection, for thicker, fuller, healthier looking hair.
The term “thinning hair” generates over 1 million searches per month*, with consumers increasingly seeking proven and easy-to-use options to give them fuller hair. To continue addressing consumer scalp needs, Oribe Hair Care announces the latest extension of its best-selling Serene Scalp family with the new Densifying Collection. This three-product regimen was created in collaboration with board-certified trichologist Penny James to make thinning strands look and feel thicker and healthier
“Traditionally, products designed to address thinning hair were only available in clinical settings. At Oribe, we believe in offering solutions for every hair care need, and it was important to us to deliver a luxury experience for those concerned about thinning. Our new Densifying Collection combines two powerful ingredients – Capixyl™ and Redensyl™ – to tackle thinning from a holistic standpoint while providing the elevated experience that Oribe is known for,” says Michele Burgess, Executive Director of Product Development, Oribe Hair Care.
The system includes the new Serene Scalp Densifying Shampoo and Conditioner, along with the leave-in Densifying Treatment Spray, all crafted to increase fullness and reduce shedding by breakage while weightlessly nourishing and preserving the hair’s integrity. The new collection works by using naturally derived Capixyl™, Redensyl™ and Pea Sprout Extract to both fortify the scalp and densify strands while reducing hair fall caused by breakage. When developing the collection, the Oribe team tapped Penny James, a hairstylist whose own journey with hairloss led her to become one of just two board-certified trichologists in New York City: “Dealing with flat, thinning hair can be both frustrating and disheartening. With the Serene Scalp Densifying Collection, our goal was clear: to help those with thinning, fine, or lifeless hair achieve fuller, thicker, and denser-looking strands, so they can feel more confident.
NEW Serene Scalp Densifying Shampoo, $52 USD
Our shampoo for thinning hair helps plump and densify strands for thicker, fuller, healthier-looking hair. Formulated with a Bioactive Blend of Pea Sprout and Red Clover Extracts and a Biomimetic Peptide, this gentle cleanser stimulates the scalp, reduces shedding by breakage and preserves hair integrity.
HOW TO USE: Lather. Indulge. Rinse. For best results, pair with Serene Scalp Densifying Conditioner and follow with Serene Scalp Densifying Treatment Spray.
BENEFITS:
- Gently cleanses scalp and hair
- Adds volume, body and density to thinning hair
- Increases fullness for thicker, healthier-looking strands
NEW Serene Scalp Densifying Conditioner, $55 USD
Our conditioner for thinning hair helps increase hair fullness while weightlessly nourishing and detangling strands. Formulated with a Bioactive Blend of Pea Sprout Extract, Red Clover Extract and a Biomimetic Peptide, this conditioning milk stimulates the scalp to help reduce shedding by breakage and delivers visibly thicker-looking strands.
HOW TO USE: Massage, indulge (for at least one minute), rinse. For best results, pair with Serene calp Densifying Shampoo and follow with Serene Scalp Densifying Treatment Spray.
BENEFITS:
- Adds volume, body and density to thinning hair
- Increases fullness for thicker, healthier-looking strands
- Moisturizes and softens strands without weighing hair down
Serene Scalp Densifying Treatment Spray, $76 USD
This powerful treatment for thinning hair is proven to leave hair feeling thicker, fuller, and healthier. The ultra-lightweight formula instantly plumps hair at the root while creating denser-looking strands over the course of three months. In a 90-day consumer panel test, users found that after one month of consistent application of the Densifying Treatment Spray, 85% saw an improvement in the appearance of their hair, while after two months, 86% said their thinning hair looked thicker. After three months, more than eight in 10 consumers said their hair felt significantly fuller.
HOW TO USE: Starting with clean, damp hair, mist directly onto the scalp. Style as usual. For best results, use after every wash and in conjunction with the Serene Scalp Densifying Shampoo and Conditioner.
BENEFITS:
- Promotes fuller, thicker, healthier-looking hair
- Adds volume, body and density
- Strengthens to help reduce hair fall caused by breakage
- Energizes, hydrates, refreshes and balances scalp
- Fragrance-free
The Serene Scalp Densifying Collection will be available on Oribe.com and at Oribe salons beginning February 25, 2025 followed by Oribe retailers beginning March 3, 2025. For more information on their formulation philosophy, visit Oribe.com)