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KEVIN.MURPHY goes Beyond Beige with new COLOR.ME GLOSS

When it comes to hair, beige is the new blonde – and it’s here to stay! Inspired by the latest runway trends and the timeless allure of the old-money aesthetic, KEVIN.MURPHY once again demonstrates its role as a leader in beauty innovation. This time, the spotlight is on beige – a palette of shades that embody elegance, versatility, and self-expression.

Introducing five timeless BEIGE SHADES that celebrate balanced,
luminous blondes. This new collection is designed to complement a
wide array of complexions and personalities, offering multidimensional hues that deliver shine, strength, and colour dimension far beyond expectations.

From soft, natural tones to rich chocolate infusions and powdery
nude hues, the new shade collection provides something for
everyone seeking long-lasting, radiant, and healthy-looking hair.

Divided into three distinct families, each shade reflects a
commitment to nuanced beauty:
BEIGE: Balanced warm and cool pigments deliver natural warmth with a luxurious,
radiant finish.
BEIGE.CHOCOLATE: A fusion of warm beige tones and soft chocolate reflects
creates multidimensional depth and a luminous, even result.
BEIGE.VIOLET: Golden beige pigments with an iridescent violet touch produce a stunning, cool-toned nude shade with a powdery finish.

“Revolutionising the colourist and client experience, the advanced technology of COLOR.ME GLOSS offers a dual service, delivering unmatched results. With COLOR.ME GLOSS, the colour experience is more than colour – it’s a total hair transformation. Stronger, treated, repaired, and beautifully coloured hair, that’s easier to manage and style,”

said Kate Reid, Global Colour Design Director.

COLOR.ME GLOSS combines professional-grade colour with transformative hair care, ensuring every client walks away with hair that looks as healthy as it feels. The new COLOR.ME GLOSS BEIGE SHADES will be available as an in-salon treatment starting 1st January 2025.

Discover these shades exclusively at KEVIN.MURPHY salons and available to purchase via sweetsquared.com