SalonEVO Magazine

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Tuesday, October 19, 2021

KMS Announce New and Innovative CONSCIOUS STYLE Line

A new and innovative way to strengthen your consciousness for preserving the planet and the people who populate it, without sacrificing performance or individual style.

KMS has eliminated the compromise that often comes with being eco-friendly but creating consistently fabulous hair. That’s why KMS is making it simple to make conscious choices and get superb results with its new and innovative CONSCIOUS STYLE line. This range of gentle essential hair care products designed for daily use is formulated with minimal, mostly naturally derived, yet high-performing ingredients with a nominal impact on nature. Ideal for normal to fine hair and safe for color-treated hair, CONSCIOUS STYLE works from start to finish imparting weightless hydration, enhancing natural texture, protecting against environmental* pollutants and creating pure, individual style.

*Relevant for Conditioner and Spray

CONSCIOUS STYLE is all about using less to achieve more. The range incorporates streamlined formulations composed of pure, simple and mostly sustainable ingredients carefully chosen to live up to your hair styling expectations; up to 98% are naturally derived and up to 97% are biodegradable. Meanwhile the line also incorporates KMS’s unique TRIfinity Technology, which was developed to complement START. STYLE. FINISH. in every style you create.

The CONSCIOUS STYLE ingredients include sustainably sourced, highly-effective and carefully picked ECOCERT extracts, including:

Moringa Seed Oil, which is known as the miracle tree and the most nutritious plant on earth. This rich smoothing oil is replete with natural antioxidants to help ensure hair hydration while protecting the hair and scalp from environmental pollutants.

Oat Oil, which is known for its gentle and soothing properties. Packed with lipids and vitamins, this natural extract helps maintain the scalp’s natural balance by replacing lipids lost in everyday activities, while hydrating the scalp, locking moisture into hair and restoring natural luster and elasticity.

CONSCIOUS STYLE keeps it clean, by not using sulfates, silicones, micro-plastics, mineral oils, dyes/artificial colorants and animal-derived products. Any included fragrance has a low allergy potential.

CONSCIOUS STYLE packaging utilizes up to 53% recyclable PCR (post consumer recycled materials). Both Everyday Shampoo and Conditioner are up to 100% recyclable. Bonus: Through reducing and recycling virgin plastic consumption, CONSCIOUS STYLE significantly decreases carbon emissions.

EVERYDAY SHAMPOO: This daily mild shampoo gently cleanses and helps maintain the natural balance of the scalp while providing weightless hydration to leave hair with a natural touch and healthy shine. Formulated with KMS’s AHA Structure Complex that improves not only the internal structure of hair with organic acids but also the external structure, priming hair for optimal style creation. Apply to wet hair. Lather. Rinse. Repeat if necessary.

EVERYDAY CONDITIONER: This mild and nourishing daily treatment gently detangles and maintains the natural balance of the hair and scalp while enhancing manageability and elasticity. Formulated with KMS’s AHA Structure Complex that improves not only the internal structure of hair with organic acids but also the external structure, priming hair for optimal style creation. Hair is left with a soft touch and healthy shine.

STYLING PUTTY: This paste/cream with a firm consistency that softens easily in your hand for even, perfect distribution features an innovative blend of naturally-derived Carnauba Wax and a natural styling polymer. Apply to towel-dried hair to seal in hydration while adding control, definition, long-lasting hold without stiffness and a matte finish. For all hair types and lengths. Work through towel-dried or dry hair.

MULT-BENEFIT SPRAY: This hybrid flexible styling spray/finishing hairspray features minimal ingredients, including an innovative polymer that creates a flexible shield around the hair that in perfect combination with a moisturizer enhances hair elasticity and manageability. During blow-drying and using hot tools, it also adds texture and control. Meanwhile, the flexible sealing polymer provides a medium hold and reduces frizz while creating a barrier against environmental pollution. Spray on towel-dried hair before blow-drying or on to dry hair to use with hot tools or to finish previously-styled hair.

#MYSTYLEMATTERS.

KMS CONSCIOUS STYLE is available at KMS salons worldwide