SalonEVO Magazine

Your home of hair, beauty, nails and more!

Saturday, May 8, 2021

New Beauty Works X Molly-Mae Product Launch

Beauty Works has announced a new product launch with Ambassador and social media influencer, Molly-Mae Hague.

The Beauty Works x Molly-Mae Straightener Kit features Molly’s brand new straightener with infrared ceramic plates to ensure sleeker results and delivering longer lasting style.  The new product, which retails at £99.99 can reach high-heat performance of 220° centigrade with adjustable heat settings from 80-220° C, thereby, suiting all hair types and textures.  The kit comes complete with a vegan bristle paddle brush for the ultimate sleek finish and a luxury faux leather case for on-the-go styling.  


“We are so excited to launch our new product with Molly-Mae and this tool represents our very first straightener,” explains Beauty Works’ Managing Director, Penelope Cheshire.  “The ability to adjust the heat will result in a finish that’s smooth, sleek and will prevent damage, whilst the extra-long, narrow ceramic plates eliminate fizz.  This product is easy to use for everyone, and therefore, hugely accessible to a broad market.  It will sit well aside the other products in the Molly-Mae range.”


In continuing to demonstrate how easy styling can be, Molly-Mae will be using the tool in monthly tutorials, during which, she will be offering tips n’ tricks on how to achieve a polished look on both her own and the Beauty Works Instagram pages.


In posting to her five million fans on Instagram, Molly-Mae said:


“I’m SO excited to finally share with you all something I’ve been working on for MONTHS!  We’ve designed this so you can style with less heat and more control.  It will honestly change the way you straighten your hair and I can’t WAIT for you all to try.”


“Honestly, we’ve been inundated with orders for this new product; we couldn’t be happier and I think it’s a ‘game-changer’” says Penelope.


To purchase, please visit the Beauty Works website: https://beautyworksonline.com/beauty-works-x-molly-mae-hair-straightener-kit.html?awc=5726_1617964426_516e658343306945e1b5168b8ec827a1&utm_source=affiliate-window&utm_medium=affiliate&utm_campaign=affiliate-window-launch-2014