OLAPLEX’s new Rich Hydration and Weightless Nourishing Masks work in as little as 3 minutes and are clinically proven to lock in strength and hydration for up to 5 washes—redefining what a weekly treatment can do.
OLAPLEX is setting a new category standard with two breakthrough innovations. The OLAPLEX Rich Hydration Mask and OLAPLEX Weightless Nourishing Mask transform the traditional hair treatment ritual into a science-backed strategy for long-term hair health—with results that don’t rinse away after just one wash.
Powered by Biomimetic Cuticle Technology, these salon-quality masks are clinically proven to rebuild and reinforce the cuticle, the hair’s first line of defense, in as little as three minutes. The result: strength and hydration that lasts for up to five washes, regardless of your haircare routine or how often you wash.
“The mask category has been trapped in a cycle of instant gratification, where consumers experience momentary softness that vanishes after their next shampoo,” says Amanda Baldwin, CEO of OLAPLEX. “Rather
than accept this limitation, we approached masking as an engineering challenge. These innovations represent our continued strategy to provide personalized solutions that address individual hair care needs while delivering the high-performance results and efficiency today’s consumers demand—science-backed, stylist-approved, and schedule-friendly.”
Designed to meet the needs of different hair types, OLAPLEX developed two targeted formulas:
- The Rich Hydration Mask is ideal for medium to coarse hair needing intensive moisture and frizz control.
- An Avocado & Shea Conditioning Complex delivers high-slip softness, luminous shine, and all-day, humidity-resistant frizz management—wrapping each strand in deep hydration and proven to deliver 16X hydration instantly.
The Weightless Nourishing Mask is optimized for fine to medium hair, featuring a Volume Boost Complex with
lightweight molecular structures that strengthen while preserving volume. The result: 2X volume instantly and all day, instant fullness, body, movement, and supports length retention—without the weight.
Both formulas deliver immediate and lasting benefits including instant breakage reduction, enhanced shine,
and deep hydration that continues working between washes, a key differentiator in a category historically limited to short-term results.
At the heart of this innovation is Biomimetic Cuticle Technology: a science-first breakthrough that mimics the
body’s natural repair systems to target and restore the hair’s outermost layer. The technology binds selectively to damaged areas, forming a breathable, biomimetic seal that replaces superficial conditioning with structural restoration.
“We studied how biological systems work and translated those principles into haircare,” explains Lavinia Popescu, Chief Science and Research Officer at OLAPLEX. “Our Biomimetic Cuticle Technology doesn’t just temporarily smooth the cuticle, it forms a breathable, protective layer that continues to strengthen hair’s structure wash after wash. This represents a fundamental shift from cosmetic conditioning to structural repair.”
Born in the lab, brought to the chair, and tested in the real world—these masks deliver consistent, high-performance results, no matter the routine. With this launch, OLAPLEX extends its leadership in hair health
by combining its iconic bond-building expertise with advanced cuticle repair. These masks elevate the weekly
ritual into a high-performance, results-driven regimen that works smarter and lasts longer.
For optimal results, both masks can be paired with OLAPLEX Nº.3 Hair Perfector™ and any of the OLAPLEX Nº.4 and Nº.5 shampoo and conditioner systems to create a personalized regimen tailored to each hair type and goal.
From bond-building pioneer to cuticle-care innovator, OLAPLEX continues to unlock foundational hair health,
empowering professionals and consumers with transformative, science-backed solutions that deliver the
freedom to style without compromise.