It was all about Avant Garde when PROJECT: X spent the day with the amazing Efi Davies and Elle Page fromTONI&GUY
Efi is one of the most renowned avant garde stylists of her generation, having won numerous awards for her creativity. As an international artistic director at TONI&GUY she spends her time on shows, seminars and high-fashion shoots. Elle Page is a Style Director and Educator and is a regular at seminars and with students.
The pair demonstrated the concepts behind some of Efi’s well-known images, where she gets her inspiration and the work involved in creating a stunning avant-garde collection. She showed the team members some of her tricks and secrets to creating unusual textures and shapes–before they had the opportunity to try it out for themselves!
Member Kay Binnersley said: “When you look at great artwork it can move your soul. This was great artwork created by hair, it did not move my soul, it blew it wide open!” April Mash added: “I have never been so excited to experience and learn about avant garde hair, especially being taught by such a huge icon and inspiration. I was actually lost for words when I walked into the room that was beautifully set up with collection photographs, clothes and hair pieces. I felt extremely lucky to get the chance to then create some practical work and learn some of the best techniques as an insight to avant garde hair as I have never done anything like it. Efi was so interactive, helpful, inspiring and full of amazing energy to give us the dream day we were so excited about.It was a day I will never forget and I feel so lucky!”
Emma Simmons commented: “I was absolutely gobsmacked when I walked into the room, Efi had really made the effort to share all her knowledge and experience with us, it was amazing to see her work up close in person. I took so much from the day, prepping, letting your imagination run and so many creative ideas. Efi is so passionate and captivated the whole room.”
PROJECT: X Team Leader: Sam Burnett
Kay Binnersley – Kay Binnersley Hair
Roisin Murphy – K H Hair
Lea Shaw – Rural Fringe Hair Salon
Cc McNamee – Andrew Smith Salons Fareham
Pamela Cooney – Toni & Guy, Cannon Street
April Mash – Strangeways
Emma Simmons – Salon 54
Nicola Hamm – Escape Hair Lounge
Arif Arikan – Alice and the Hair
Reina Boddy – Joseph Ferraro Hair