Keratin Complex introduces KCRESET Reparative Dry Shampoo, a lightweight, keratin-enhanced dry shampoo designed to refresh the hair, support its strength and extend the life of smoothing treatments and blow-dries.
Dry shampoo can do more than refresh second-day hair. New KCRESET Reparative Dry Shampoo from Keratin Complex combines oil-absorbing performance with reparative haircare benefits, helping clients maintain clean, touchable and healthy-looking hair between washes.
The lightweight formula absorbs excess oil using rice starch without leaving behind a powdery residue or gritty texture. Hair feels refreshed, soft and naturally lifted, making KCRESET a versatile addition to both professional styling kits and at-home haircare routines.
Keratin-Powered Care Between Washes
KCRESET is enriched with Keratin Complex’s Signature Keratin, which helps strengthen the hair and reduce breakage. This allows clients to refresh their style while continuing to support the integrity of their hair between shampoo days.
Argan and sunflower oils help restore softness and shine, while silica supports healthy-looking thickness and lift. Rather than leaving the hair feeling dull, dry or overloaded with product, KCRESET creates a clean, touchable finish with natural texture and movement.
The reparative dry shampoo can:
- Absorb excess oil without powdery residue
- Help repair the hair and reduce breakage
- Prevent salt buildup caused by sweat
- Add soft lift and natural texture
- Enhance shine while refreshing the hair
- Extend the life of smoothing treatments and blow-dries
Extend Smoothing Treatment Results
KCRESET is particularly suited to clients who want to maintain the results of a professional smoothing treatment.
The dry shampoo can be used during the recommended downtime following a smoothing service without affecting the treatment’s results or longevity. By helping clients reduce the frequency of washing at home, it can also support longer-lasting smoothing effects.
This makes KCRESET an ideal retail recommendation for salons offering keratin and smoothing services, giving clients a simple way to protect their investment and maintain their results between appointments.
A Modern, Luminous Fragrance
KCRESET features a modern fragrance designed to elevate the everyday styling experience. Fresh citrus notes provide an energetic opening, while airy florals add softness. Warm amber and creamy sandalwood create a smooth, polished base that lingers lightly on the hair.
Professional Support Beyond the Bottle
Keratin Complex is supporting the launch of KCRESET with a collection of professional resources for salons. Ready-to-use materials include in-salon signage, easels, social media assets and educational content designed to help stylists introduce the product to their clients.
With no powdery residue, no gritty finish and no compromise on softness or shine, KCRESET offers a new approach to second-day hair. It refreshes the style while helping repair, protect and maintain healthy-looking hair.