Aveda, the purpose-driven pioneer of plant-derived, high-performance hair care has launched its new professional Enlightener™ High-Lift Lightener that provides up to 9 levels of lift in 45 minutes.
Enlightener™ High-Lift Lightener is powered by an anti-brass technology with a violet pigment tone to neutralize warmth during the lifting process, and a new Amino Acid Complex helps prevent additional damage to the hair. Plus, this 100% vegan formula includes a protective botanical blend of plant oils including sunflower, jojoba and kukui for increased conditioning.
Enlightener™ High-Lift Lightener features Aveda’s pure-fume™ aroma with certified organic rose, lemon and peppermint. For added protection and strength, pair your blonding service with the Bond-Building and Strengthening Color Treatment powered by Botanical Repair™ for 5X stronger2 hair after just one treatment.
Maintain vibrant blonde at home with Aveda’s new Botanical Repair™ Purple Toning Shampoo that visibly illuminates, strengthens and nourishes blonde hair. This 96% naturally
derived, vegan shampoo features violet-rich pigments that
instantly neutralize unwanted yellow and brassy tones by 5X for a brighter blonde after just one use.
Plus, Aveda’s plant-derived bond-building technology penetrates deep into the hair’s cortex to build new bonds and repair even the most extreme damage from bleach or chemical treatments, restoring strength from the inside out.