SalonEVO Magazine

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Ulta Beauty to open mini-cosmetic shops inside Target stores

Leading cosmetic, skincare, fragrance, nail product, beauty tools and haircare product brand Ulta Beauty, have announced an exciting partnership with Target Corporation, America’s 8th largest retailer.

The plan is initially for 100 Target locations to host 1,000 square-feet mini Ulta Beauty shops, with these opening in 2021.

On top of this, the website will also host Ulta Beauty products.

It is understood that each Ulta Beauty shop within Target will feature Ulta’s virtual makeup try-on ‘GLAMlab’ providing access to over 4,000 items. The Ulta shops will be staffed by Target workers trained in high-end cosmetic and sincere brands by Ulta.

We are excited watch this new partnership develop!