Wella Company brands Wella Professionals and ghd have partnered with Victoria Beckham for her SS26 show at Paris Fashion Week to create the hair look of the season in partnership with lead hairstylist Anthony Turner.
Effortless, cool and feminine was the focus backstage, with an emphasis on strong and healthy hair. This season Victoria and Anthony opted for a smooth pulled-back low ponytail with a sleek and straight finish. The hair look took inspiration from the film the virgin suicides, and was simple and effortless.
Victoria Beckham’s SS26 show look was achieved using the groundbreaking new ghd Chronos max and the revolutionary Wella Professionals ULTIMATE REPAIR and ULTIMATE SMOOTH products. Wella’s ULTIMATE REPAIR products, now elevated with new premium packaging, prepared the hair, delivering fast***, inside-out repair that strengthens, smoothens, and restores shine to damaged hair.
This innovative formula rebuilds bonds from within, replenishes the hair’s exterior, and provides up to 99% less breakage and 12x smoother results, making it the ultimate haircare partner for the runway. The models’ finished looks were perfected with the newly launched ULTIMATE SMOOTH Miracle Oil Serum, which offers heat protection while nourishing hair in just 30 seconds.
The result is irresistible smooth and healthy locks, with 96 hours frizz control to keep styles flawless for the show and beyond. The ghd Chronos range of stylers, tongs, and wands is the backstage essential at fashion week.
Victoria Beckham said: “For the SS26 collection, we wanted hair that was feminine yet simple,
so Anthony created a sleek, low ponytail — powerful, polished, and effortless. We relied on Wella Professionals’ Ultimate Repair Range and the new Ultimate Smooth Miracle Oil Serum
to infuse the hair with strength and shine. To finish, we used the new ghd Chronos Max for a
smooth, shiny finish with no damage.”
Lead hairstylist, Anthony Turner, added: “I loved collaborating with Victoria Beckham to create the SS26 look, which perfectly captured the collection’s narrative. A sleek, low ponytail that felt strong, yet feminine. To prep the hair and ensure flawless results, we used Wella Professionals and the ghd Chronos Max—my go-to tools for delivering beautiful hair backstage in record time.”