evo’s curl customers told us to make some changes, so they did. evo are still serving up the same products, just now with better functionality…

As everyone in this industry knows, education is the key to move forwards in their career. And that statement is something especially true at Ulta…

destination evo captures a feeling rich in nostalgia, where anything is possible, self-expression has no limits and there’s a sense of belonging no matter where…

When it comes to supporting stylists, Keratin Complex doesn’t just follow trends – they set them. At this year’s Premier Orlando, Paul Dobbert, Director of…

The desert came to life at the Bellagio Hotel as John Paul Mitchell Systems’ highly anticipated event Desert Bloom, a Gathering Event, blossomed with unforgettable…

Today’s colorists need more than just high-performance products; they need the education and knowledge to use them with precision, and confidence. Hair color is so…

Ulta Beauty continues to redefine what’s possible in the professional beauty space – supporting artists at every stage of their careers, empowering trend-led education, and…

At the heart of the destination evo campaign are characters, each with a distinct sense of self and individuality. From the not so humble guest…

In recent seasons, bridal hair has shifted from rigid, formal styles to looks that combine structure with softness, resulting in a more personalised finish. Brian…

Andreia Professional has unveiled its latest show-stopping collection, MEOWGIC, a captivating range of cat eye effect gel polishes that bring a touch of feline-inspired glamour to…